Microsoft and NBA Sign Multiyear Deal for AI, Cloud Services

Microsoft and the National Basketball Association have inked a multiyear deal to build a consumer-facing digital platform to debut with the 2020-2021 season. The NBA will utilize the tech company’s Azure cloud computing and artificial intelligence capabilities to customize games and experiences. The deal’s terms were not revealed, but it covers all NBA properties including the Women’s National Basketball Association and USA Basketball. To win the deal, Microsoft bested cloud competitors Amazon and Google. Continue reading Microsoft and NBA Sign Multiyear Deal for AI, Cloud Services

Twitter and BBC Team to Live-Stream U.K. Election Specials

Twitter has announced its latest live streaming partnership. Marking the first time the company has teamed up with the BBC for streaming video, the deal will focus on the BBC’s U.K. election coverage. “The deal specifically involves five BBC election specials, including debates and election night results, among others,” reports TechCrunch. “The video coverage will be available in the Twitter application on both mobile and web, and will include live tweets that reference related hashtags.” Twitter previously “partnered with Bloomberg to live stream the [U.S.] presidential debates ahead of the November 2016 election.” Twitter already has live streaming deals with BuzzFeed, Live Nation, Viacom, sports leagues and others. Continue reading Twitter and BBC Team to Live-Stream U.K. Election Specials

Twitter Debuts First Apple TV App to Support Live 360 Video

Twitter updated its Apple TV app this week, adding support for Periscope’s Global Map and the option of viewing live 360-degree videos. Apple TV owners can now “use the Siri remote to move around the video to view its content from different angles,” reports TechCrunch. Twitter’s TV applications are also available on Fire TV, Roku and Xbox One, with the intent of featuring Twitter’s live video shows, “including those from the WNBA, BuzzFeed, Viacom, Live Nation, and others.” In addition to Twitter’s new premium video, user-generated content is regularly streamed through tweets and the Periscope app. Continue reading Twitter Debuts First Apple TV App to Support Live 360 Video

Twitter Creates More Partnerships in Push for Live Streaming

As part of its plan to stream video 24/7 in its apps and on the desktop, Twitter inked deals with BuzzFeed, Vox Media, MLB Advanced Media and Live Nation to produce or provide live-streaming content. The company has already produced more than 800 hours in Q1 2017. It did lose one video outlet: NFL Thursday Night Football games, which Twitter streamed last season but lost to Amazon this season. Among the new content, BuzzFeed will produce a news/current events program, to be streamed live on Twitter every morning. Continue reading Twitter Creates More Partnerships in Push for Live Streaming