YouTube’s New Video Policy Places the Onus on Creators

Beginning in January 2020, YouTube will begin enforcement of a new policy that blocks data collection for content aimed at children. The result for content creators will be lower ad revenue; viewers will no longer see popular features such as comments and end screens. Google confirmed the new policy is the result of a $170 million settlement in September that YouTube reached with the Federal Trade Commission for allegedly violating children’s privacy rights under the Children’s Online Privacy Protection Act (COPPA). Continue reading YouTube’s New Video Policy Places the Onus on Creators

Podcasters Expand Audiences, Revenue With YouTube Clips

YouTube is quickly becoming a go-to site for podcasters to post video versions of programs also on Spotify, Apple Podcasts and other typical audio platforms. Although YouTube is not designed for podcasts, creators are figuring out ways to leverage the platform for revenue — and people are beginning to seek out podcasts on the site. In Canada, a recent survey revealed that 43 percent of people went to YouTube for podcasts in the last year, compared to 34 percent who went to Apple Podcasts and 23 percent who went to Spotify. Continue reading Podcasters Expand Audiences, Revenue With YouTube Clips

YouTube Creators Increasing Revenue With Longer Videos

Videos trending on YouTube are getting longer. Whereas many videos used to run seven or eight minutes, the most recent popular videos are as long as 60 minutes. Felix “PewDiePie” Kjellberg’s recent video is 30 minutes, for example, and Shane Dawson’s latest documentary is 60+ minutes. The driving force behind the trend is creators’ efforts to make more money via advertising. Ads run at the beginning of videos that are less than 10 minutes long, while YouTube allows the insertion of ads in the middle of videos that run longer than that. Continue reading YouTube Creators Increasing Revenue With Longer Videos

Snapchat Shows to Introduce 25 New Series From the U.K.

Snapchat currently touts 5 million users in the United Kingdom who watch Shows on the social platform that are produced by its U.S. publishing partners. As part of its efforts to better compete with popular services such as Google’s YouTube and Instagram’s IGTV for the growing number of online and mobile video fans, Snap Inc. is adding 25 new series from 17 U.K. content producers. The content will largely target millennials. The move highlights Snap’s strategy of leveraging more TV-style content to grow engagement in specific markets and increase revenue. Continue reading Snapchat Shows to Introduce 25 New Series From the U.K.

Growth in Number of Twitch Partners, Affiliates Earning Money

Amazon-owned Twitch revealed new metrics regarding its popular game streaming service, including more than 2 million monthly streamers and 15 million daily visitors, an increase in Partners who profit from their Twitch videos (27,000), and the number of its Affiliate streamers (150,000). While the total number of Twitch’s creator community held steady in 2017, the increase in number of people making money on the platform is compelling, even as it faces new competition from YouTube Gaming. Continue reading Growth in Number of Twitch Partners, Affiliates Earning Money

YouTube Gaming’s Streamer Base Experiences Major Growth

A new Streamlabs report suggests that Twitch rival YouTube Gaming is gaining significant traction. While Twitch continues its lead in live streaming video, YouTube’s monthly active streamer base increased by 343 percent during 2017. Twitch attracted 27,000 concurrent streamers in Q4 2017, while YouTube Gaming had 7,000, notes TechCrunch. “Twitch also saw 788,000 concurrent viewers in Q4, up from 736,7000 in the prior quarter.” YouTube was “second with 308,000 concurrent viewers, followed by Periscope’s 80,000, Facebook’s 27,500 and Microsoft Mixer’s 5,000.” Continue reading YouTube Gaming’s Streamer Base Experiences Major Growth

Facebook Creator App Offers Tools to Fine-Tune Social Video

In an effort to foster growth of video communities, Facebook recently rolled out its Facebook Creator app, providing social influencers with tools for creating feature-rich content. Available to all on iOS (and soon on Android), the product is an update and rebrand of the Facebook Mentions app, originally only offered to verified public figures. The new app includes enhanced fan engagement tools to help influencers add intros and outros to their streaming video broadcasts, cross-posting to Instagram and Twitter, and a central inbox for Facebook, Instagam and Messenger. Creator also features expansive analytics. Continue reading Facebook Creator App Offers Tools to Fine-Tune Social Video