Facebook Develops Video Filters, Retools Publishing Policies

To encourage users to publish videos on Facebook Live, Facebook is developing new filters, currently in prototype, that will help users create compelling looks for video. Video’s importance to Facebook — and, indeed, all social media platforms — is growing, expected to account for 71 percent of all Facebook mobile traffic by 2021. With the new filters, videos look as if Monet or Rembrandt painted them. The company reiterated it’s “not a media company” even as it grapples with issues that news organizations face. Continue reading Facebook Develops Video Filters, Retools Publishing Policies

Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

Livestream Adds Real-Time Broadcasting for GoPro Cameras

The updated Livestream iOS app gives GoPro users the ability to share their videos of extreme sports and other rugged adventures in real time. The app connects the iPhone to GoPro’s Wi-Fi network and then uses the phone’s 4G network to live-stream video from the camera. Other new features include live video filters, snapshot posts, and a live chat function. The GoPro camera support will likely continue to increase the popularity of online live streaming, which has risen over the past year. Continue reading Livestream Adds Real-Time Broadcasting for GoPro Cameras