Netflix Explains Its Camera Requirements and Best Practices

Netflix has updated details for approved camera systems as part of its content delivery requirements. “While capturing at a higher resolution is certainly important to image quality, we know it’s not everything,” Netflix camera systems specialist Kris Prygrocki shared, emphasizing that other attributes include dynamic range, color accuracy, noise performance, sensor readout speed, compression, chrome subsampling and bit depth. Other considerations are post-production software support for the recorded file format, proper color management and metadata options, Prygrocki said. Netflix has had camera standards since 2019. Continue reading Netflix Explains Its Camera Requirements and Best Practices

Nvidia Cuts Video-Conferencing Bandwidth by Factor of Ten

Last month Nvidia launched Maxine, a software development kit containing technology the company claims will cut the bandwidth requirements of video-conferencing software by a factor of ten. A neural network creates a compressed version of a person’s face which, when sent across the network, is decompressed by a second neural network. The software can also make helpful corrections to the image, such as rotating a face to look straight forward or replacing it with a digital avatar. Nvidia is now waiting for software developers to productize the technology. Continue reading Nvidia Cuts Video-Conferencing Bandwidth by Factor of Ten

Preparing for Targeted Ads and Better Metrics With Smart TVs

The advent of smart TVs connected to the Internet has opened up new ways to gather data about the viewing of TV shows and ads. Three companies — Sorenson Media, Alphonso and Verance — are getting ready to leverage new technologies. The first, which is known for its video compression and coding technology, has a way to detect and analyze what’s on a smart TV screen and play the ad best targeted for a specific household. The company has created deals with smart TV manufacturers to have access to the data necessary to do so. Continue reading Preparing for Targeted Ads and Better Metrics With Smart TVs

YouTube Go Maximized for New Users of Brazil, China, India

YouTube has spent more than a year creating YouTube Go, a site that has been customized to accommodate the limitations and needs of millions of new users from Brazil, China, India and Indonesia. These new users, online for the first time, bring different devices, connectivity and ideas about what the Internet is to them. YouTube has sent designers, engineers and researchers to those countries to plan a strategy. The challenges are balanced by the chance to engage more than one billion people of every socioeconomic level. Continue reading YouTube Go Maximized for New Users of Brazil, China, India

Google Ups the Ante with VP10 Compression, to Beat H.265

Media today requires more bandwidth, and that means more efficient compression. Ultra HD or 4K, wider gamut for more color choices, and HDR (high dynamic range) all require a bigger pipe and better compression. Same goes for HFR (high frame rate) — anything above 30 fps, for movies and games — and of course all that video streaming that everyone is doing. Up until now, H.264 has been the leading contender, but now Google is pushing its VP9 technology hard to play catch-up. H.265 and VP10 are just over the horizon. Continue reading Google Ups the Ante with VP10 Compression, to Beat H.265

New Patent Group Wants Royalties for 4K HEVC Video Codec

HEVC Advance, a new patent group, has warned that it will demand royalties for the HEVC video codec that allows 4K streaming within the same bandwidth now used for 1080p streaming. HEVC, which also can provide 1080p streaming in half the bandwidth, has been seen as the best solution for cost-effective 4K, and the current threat could torpedo its adoption. Currently, HEVC-supported smart TVs have enabled Netflix’s 4K services on those receivers; some smartphones also use HEVC. Continue reading New Patent Group Wants Royalties for 4K HEVC Video Codec

Ultra HD: New Processing Tech Improves Video Compression

Award-winning engineer Yves Faroudja has come out of retirement to explore how new approaches to compression and processing can help with the transition to Ultra HD. Los Altos-based startup Faroudja Enterprises is currently testing a prototype technology to move 4K in real time, while preserving image quality at reduced bit rates with existing compression systems. Faroudja has filed for eight related patents, and the company has plans to either license the tech or introduce it as software. Continue reading Ultra HD: New Processing Tech Improves Video Compression