Comcast will test a streaming service later this year in order to give audiences access to a wider variety of content through its X1 cable set-top boxes. The service will be similar to YouTube in that is will allow people to upload videos directly to a server. A dedicated app will then make the content available on a streaming basis along with mobile apps in 2015 or 2016. SVP of Video Matt Strauss explains that the focus will be on professionally-produced and serialized content. Continue reading Comcast to Provide Streaming Service Through X1 Set-Top Box

Facebook is steadily becoming a formidable player in the digital advertising industry. The social network will start integrating auto-playing video ads on users’ Facebook news feeds. Facebook’s unique ability to target audiences precisely could give it an edge in the market, even though video ads on Facebook cost about $1 million a day. Ace Metric and Facebook have been working together since last year to create a fAce rating to help select the “meaningful” commercials. Continue reading Expensive Video Ads on Facebook Are Reserved For The Best

Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising

A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices