Facebook Betting On VR with New 360-Degree Video Feature

Facebook introduced a new 360-degree spherical video feature this week for the social platform’s newsfeed. At launch, users can roam an immersive trailer for “Star Wars: The Force Awakens” by dragging their mouse over the video in order to access different vantage points. Mobile users can change their angle within clips featuring NBC’s “Saturday Night Live” and workouts by NBA star LeBron James by simply tilting their smartphone or swiping their finger across the screen. Continue reading Facebook Betting On VR with New 360-Degree Video Feature

Social Platforms Allow Third Party Verification of Ad Viewability

Facebook is the latest company to accede to the demands of advertisers and allow independent measurement firm Moat to determine if ads are actually being viewed. Up until now, Facebook and Google have both used internal measurement tools, which several advertisers — Unilever among them — have found to be an unsatisfactory solution. That’s the reason that Unilever, for example, has pulled back ads on Facebook and Google. Twitter has recently also permitted Moat to ascertain viewability figures. Continue reading Social Platforms Allow Third Party Verification of Ad Viewability

Facebook Updates its Moments Photo-Sharing App with Video

Facebook has added video to its newly released photo-sharing app Moments, enabling users to automatically create, customize and then share a music video created from mobile photos. This is the first update the app received since its June debut. With over 4 billion daily video views, video is becoming an important and fast-growing category on Facebook. By adding video to Moments, the social network competes with services like Flipagram, or Google Photos’ automatically created animations. Continue reading Facebook Updates its Moments Photo-Sharing App with Video

Twitter Pushes Video for Newly Expanded Mobile Ad Network

Twitter is taking a page from Facebook’s playbook by opening its mobile ad network to a larger group of marketers. Whereas Twitter’s service was formerly restricted to a small group of clients that could buy ad campaigns running on its own service and third party apps in its MoPub mobile advertising exchange, now all advertisers with dedicated Twitter account managers can widen their campaigns beyond Twitter. Newly renamed “Twitter Audience Platform,” the product will also feature more video ads. Continue reading Twitter Pushes Video for Newly Expanded Mobile Ad Network

YouTube’s 360-Degree Video Now Available for TrueView Ads

YouTube just added 360-degree functionality to its TrueView ads, and Budweiser tried out the new feature for its “Whatever USA” campaign. The 360-degree feature enables users to watch a video from any chosen angle by dragging the mouse along directional arrows to change the view. YouTube first debuted the 360-degree videos in March; now advertisers can bring that experience to TrueView ads, with the intent of fully engaging mobile consumers. Over half of YouTube’s views are now accessed from mobile devices. Continue reading YouTube’s 360-Degree Video Now Available for TrueView Ads

Facebook Tests ‘Watch Later’ Button to Increase Video Views

Facebook has developed a “Watch Later” button for videos that appear in a user’s news feed, so that video content can be saved and viewed at a later time or date. The new button includes a small overlay tab in the upper right hand corner of a video that appears when a mouse scrolls over it, and allows for a simple way to save videos. The feature goes a step beyond Facebook’s current less visible “Save” feature and puts it more on par with YouTube. Video is a growing category for Facebook; the network reported 4 billion daily video views last quarter. Continue reading Facebook Tests ‘Watch Later’ Button to Increase Video Views

Pinterest Unveils New Animated Ads Called ‘Cinematic Pins’

Social bookmarking site Pinterest is bolstering its advertising strategy with a “cinematic pins” feature that adds motion to users’ boards. These special pins play short animations at the same speed that a user is scrolling. When the user clicks on an ad, the pin plays a longer version of the video. These new ads are part of a revamped strategy designed to compete with Twitter and Facebook. Advertisers will now have more targeting options and access to a new ad-creating service. Continue reading Pinterest Unveils New Animated Ads Called ‘Cinematic Pins’

Broadcast and Cable TV Join Forces to Form New Trade Group

In the face of declining ratings and a shift in ad dollars to digital platforms, television networks are expanding their data and analytics capabilities. On Monday, leading broadcast and cable TV companies announced the formation of the Video Advertising Bureau (VAB), a new trade organization that plans to promote research and data that highlights the impact of TV commercials to Madison Avenue. The VAB intends to provide marketers with insights and measurement tools that help gauge whether video ads drive consumer purchases. Continue reading Broadcast and Cable TV Join Forces to Form New Trade Group

Verizon to Acquire AOL in Push for Mobile Video and Ad Tech

Verizon Communications announced that it plans to acquire AOL for $4.4 billion as part of its larger initiative to develop mobile video and advertising opportunities. As part of the deal, Verizon will pick up assets such as Adap.tv, Convertro, The Huffington Post, Moviefone, and TechCrunch, among others. According to AOL, the combination of networks will match the scale of Facebook and Google. Following the merger, expected to close this summer, AOL CEO Tim Armstrong will continue running the company and help build the growing content business. Continue reading Verizon to Acquire AOL in Push for Mobile Video and Ad Tech

Spotify Pursuing Major Media Companies to Partner on Videos

According to insiders, Spotify is reportedly in discussions with numerous media companies, TV networks, online video producers and magazine publishers to introduce short video clips to its streaming service as early as this month. The additional content would be available on Spotify’s mobile platform as part of an effort to keep users more engaged, challenge YouTube’s video dominance, and help the service sell more advertising. Discussions with potential partners are believed to be at an early stage and Spotify has yet to announce any deals. Continue reading Spotify Pursuing Major Media Companies to Partner on Videos

Maker Select Enables the Purchasing of Ad Space on YouTube

During its NewFront presentation in New York this week, Disney-owned Maker Studios announced Maker Select, which will allow advertisers to buy ad space on Maker’s 55,000 YouTube channels in addition to all other YouTube channels. Maker Select will incorporate Maker’s audience data with data from YouTube, Nielsen, social networks and additional sources. Advertisers can target ads based on content type, brand compatibility and audience makeup. The new offering comes from a partnership with Web video analytics firm OpenSlate. Continue reading Maker Select Enables the Purchasing of Ad Space on YouTube

Facebook Partners with Disney, Vice and Others on Video Ads

Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads

Study Indicates Streaming Video is More Popular Than Live TV

The Interactive Advertising Bureau recently found that one-third of Americans now own connected TV sets, while one-third of those consumers stream video to their TVs daily. According to new survey findings from consulting firm Deloitte, video streaming services such as Netflix, Hulu and Amazon have now surpassed live programming as the viewing method of choice for many consumers. The survey determined that 56 percent stream movies and 53 percent stream TV shows, while 45 percent still prefer watching live broadcasts. Continue reading Study Indicates Streaming Video is More Popular Than Live TV

Facebook Shifts to Mobile, Pursues Global Digital Ad Market

Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market

Report Says One-Third of Connected TVs Stream Video Daily

According to the Interactive Advertising Bureau, one-third of Americans now own connected TVs, while one-third of those consumers stream video content to their televisions daily. On average, owners of connected TVs spend 2.4 hours per day streaming to their televisions. Streaming video is beginning to affect viewing patterns in a way that may concern the traditional TV industry. Nielsen recently reported that TV viewing dipped 4 percent in the third quarter of 2014 and streaming jumped 60 percent compared to Q3 the previous year. Continue reading Report Says One-Third of Connected TVs Stream Video Daily