Video Game Publishers Post Record Profits During Pandemic

Video game publishers Activision Blizzard, Electronic Arts and Take-Two Interactive Software are all on track to post strong earnings this week, the beneficiaries of increased game playing during the COVID-19 pandemic. According to analysts, these publicly traded game publishers have reaped rewards from players spending on virtual goods such as costumes for characters. FactSet predicts the companies will “more than double” their adjusted earnings from the same quarter from the previous year. The global games industry is valued at $149 billion. Continue reading Video Game Publishers Post Record Profits During Pandemic

Google Offers Free Access to Stadia, Limited Pro Tier Games

Google is offering free gaming on Stadia, which ordinarily costs $130 for a game controller, Chromecast streaming device and game access, opening access to millions of people in 14 countries. With most people now confined to their homes, gaming has shot up, and even the World Health Organization has gotten into it, supporting a game industry initiative dubbed #PlayApartTogether. By making Stadia free, Google may also gain ground in cloud gaming against its competitors Amazon, Microsoft and Nvidia. Continue reading Google Offers Free Access to Stadia, Limited Pro Tier Games

Google Unveils Details on Google Play, Stadia, Google Cloud

After the cancellation of the Game Developers Conference, Google went online to release information about its cloud infrastructure, Google Play and Stadia cloud gaming services. Stadia head of product John Justice reported that Google Ads campaigns have thus far resulted in 27 billion game installs, that mobile gaming is “on track” to reach $100 billion in 2021, and that Southeast Asia, India, the Middle East and North Africa will drive mobile game growth going forward. There are 2 billion daily active users on Android. Continue reading Google Unveils Details on Google Play, Stadia, Google Cloud

Amazon Licenses Original Interactive Audio Series for Alexa

Amazon has inked an exclusive license for “Tala’s World,” a seven-episode young adult adventure series produced by audio startup Xandra, which has produced Alexa skills for HBO, Sesame Workshop and Ubisoft. In the new adventure series, listeners help elf-like character Blobby find his missing best friend Tala by making decisions, collecting clues, and interrogating suspects. Available exclusively on Alexa, Amazon recently released the first episode and plans to release the second episode on December 13. Continue reading Amazon Licenses Original Interactive Audio Series for Alexa

Ubisoft to Launch Its Uplay Plus Game Subscription Service

At the E3 conference in Los Angeles this week, Ubisoft announced its entrance into subscription PC gaming with Uplay Plus, which will offer 100 titles published by Ubisoft. The service is slated to launch on September 3 and is designed as a monthly fee in exchange for unlimited access to the games. Although that model is similar to Microsoft’s Xbox Game Pass and EA’s Origin Access, Uplay Plus is more expensive, at $14.99 per month. Among the games available on Uplay are “Assassin’s Creed” and “Rainbow Six” titles, which will also be on Google’s Stadia service next year. Continue reading Ubisoft to Launch Its Uplay Plus Game Subscription Service

Deloitte: More Millennials Subscribe to Games Than Pay TV

According to Deloitte’s 13th annual digital media trends survey, more millennials in the U.S. currently subscribe to a game service than to a traditional pay TV service. Approximately 53 percent of those born 1983-1996 pay for gaming services, while 51 percent from the same age group pay for television. Last year, Deloitte found that 44 percent of U.S. millennials had paid subscriptions for video games and 52 percent for television. Results of the latest survey were revealed as new game services from the likes of Apple, Google, Microsoft, Ubisoft and others have recently debuted or are planned to launch soon. Continue reading Deloitte: More Millennials Subscribe to Games Than Pay TV

Google and Microsoft to Intro Cloud-Based Gaming Services

Google and Microsoft are about to go mano-a-mano with new cloud-based gaming services. Google plans a limited launch in November of its Stadia service, which the company says will stream any title to any device. Microsoft, meanwhile, is building its Project xCloud on Azure, its own cloud network. Because every game on Xbox One, including Xbox 360 backward-compatible titles will be able to run on xCloud, the new service will debut with 3,500+ game titles. Microsoft said a beta version of its xCloud service will debut in October of this year. Continue reading Google and Microsoft to Intro Cloud-Based Gaming Services

Sony Unit to Produce Movies, TV Shows Based on Games

Sony Interactive Entertainment (SIE) has launched PlayStation Productions to transform the company’s 100+ video games into film and television projects. The production company, headed by Asad Qizilbash, is at work on its first projects on Sony Pictures’ Culver City lot. SIE Worldwide Studios chair Shawn Layden, who also oversees the new production company, noted that, with 25 years developing games, the company believes “now is a good time to look at other media opportunities across streaming or film or television.” Continue reading Sony Unit to Produce Movies, TV Shows Based on Games

Epic’s New Game Store Poses Threat to Steam’s Dominance

During The Game Awards last week, Epic Games debuted a new digital marketplace that offers a favorable 88/12 percent revenue split to game creators. By opening a new marketplace, the company may be establishing a game store competitor to Valve’s Steam, which has dominated PC game distribution for over ten years. Epic chief executive Tim Sweeney has also pledged to better support creators. Although the store’s first list of games is small, it will be part of Epic Launcher, the software required to update and play “Fortnite.” Continue reading Epic’s New Game Store Poses Threat to Steam’s Dominance

Two Bit Circus Brings Micro-Amusement Park to Los Angeles

Two Bit Circus is on track to open a “micro-amusement park” in a 40,000-square-foot space in downtown Los Angeles in September. Company chief executive Brent Bushnell and cofounder Eric Gradman said they plan to open more digital/physical arcades, potentially in shopping malls, in the future. The interactive playground has zones, “like an amusement park,” with a variety of different games in each one. The company, which was founded in 2012 and raised $15 million in 2017, will invite corporations to sponsor events there. Continue reading Two Bit Circus Brings Micro-Amusement Park to Los Angeles

Google, Ubisoft Partner on Open-Source Game Server Project

Multiplayer game servers are notoriously difficult to build and maintain, but as the popularity of multiplayer games increases, Google Cloud aims to tackle the issue with the advent of Agones (Greek for “contest” or “gathering”), its new open source project developed through a partnership with French gaming company Ubisoft. Dedicated servers are important for multiplayer games to reduce delays, stop cheating in its tracks, and provide a better overall experience for those connecting to play. Google is currently seeking more partners for Agones.

Continue reading Google, Ubisoft Partner on Open-Source Game Server Project

Ubisoft’s New AI Assistant Helps Catch Bugs in Video Games

Another exciting AI development has arrived, and its aim is to keep pesky bugs out of video games. At the recent Ubisoft Developer Conference in Montreal, the gaming company unveiled Commit Assistant, its new AI assistant for game developers. The goal is to catch bugs before they’re coded, saving developers time, reducing in-game flaws, and cutting back on company costs. One of the most expensive and time-intensive aspects of game design is eliminating bugs, which can absorb significant manpower and as much as 70 percent of costs during development.

Continue reading Ubisoft’s New AI Assistant Helps Catch Bugs in Video Games

Oculus Recognizes Virtual Reality Hype, Defends its Potential

Virtual reality has been on a major roll … at least until this year. When Oculus executives sold their startup to Facebook in 2014 for about $3 billion, VR was riding high. The purchase prompted tech giants such as Google and Microsoft to speed up their VR headset development, and sparked a wave of investments and new startups. But this year, interest in VR has arguably slumped, as some consumers seem to have grown disappointed. Oculus has not helped the sentiment, since it has not revealed any official figures about Rift sales, but still very much believes in the technology’s potential. Continue reading Oculus Recognizes Virtual Reality Hype, Defends its Potential

YouTube Unveils Tools to Create Hundreds of Ads From One

Just in advance of Advertising Week, YouTube is debuting new advertising tools based on Ipsos research that people who watch online video ads are four times more likely to pay attention than to TV ads. The research also showed that promos played on YouTube garner twice as much attention as other social platforms. YouTube added new targeting options to its Custom Affinity Audiences tool, introduced in January. The targeting options, in addition to search, include downloaded apps or real locations customers have visited. Continue reading YouTube Unveils Tools to Create Hundreds of Ads From One

Facebook Offers Tips for Effective Video Ads in a Mobile Era

In a blog post this week, Facebook VP of core ads Mark Rabkin discusses “Video Advertising in the Mobile Age” and includes some interesting trends in television and social media consumption. While TV remains a powerful medium, people commonly turn to mobile feeds, apps, websites and texting when television no longer holds their attention. Facebook conducted a small study of TV viewers who watched the season premiere of a popular show last fall and found, not surprisingly, that use of Facebook increased during commercial breaks. The post shares tips for creating more effective ads for this audience. Continue reading Facebook Offers Tips for Effective Video Ads in a Mobile Era

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