Triller Rolls Out the Red Carpet to Attract TikTok Influencers

Small social video app Triller saw an opportunity to grow in July when news of a potential TikTok ban was brewing. Triller’s first “get” was the Sway Boys, a group of TikTok influencers who had been mulling over the idea of starting their own app but were convinced to join Triller by its majority owner, entertainment executive Ryan Kavanaugh. He offered them a juicy deal: In exchange for joining, he told them, he’d give them equity and roles within Triller. And they could still post on TikTok, just less frequently. Continue reading Triller Rolls Out the Red Carpet to Attract TikTok Influencers

Spotify Inks a New Licensing Deal with Universal Music Group

Spotify and Universal Music Group, the world’s biggest record company, finally inked a global, multiyear licensing deal after two years of intermittent negotiations. With this deal in place, Spotify now has a better chance of convincing Sony and Warner to follow suit, and UMG, whose artists include Drake, U2, The Weeknd and Lady Gaga, has more flexibility on how it streams its music. Spotify’s contracts with UMG, Sony and Warner had expired long ago. Spotify, valued at $8 billion, now also has a clearer path to going public. Continue reading Spotify Inks a New Licensing Deal with Universal Music Group

Streaming Music Surpasses Digital Downloads for First Time

According to Nielsen, streaming officially became the primary means of consuming music in the U.S. during 2016. “Overall on-demand audio streams surpassed 251 billion in 2016 — a 76 percent increase that accounts for 38 percent of the entire music consumption market,” reports Pitchfork. For the first time, on-demand audio streaming has surpassed sales of digital albums + digital track equivalents. An average day saw 1.2 billion streams, compared to a total of 734 million downloads for the entire year. Rock is the most popular genre, representing 29 percent of consumption (but only 20 percent of streaming), while hip-hop and R&B make up 22 percent of total consumption (but an industry-leading 28 percent of streaming).

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RIAA Now Counts Streaming in Determining Platinum Records

The organization that awards gold and platinum record certifications to top selling artists has updated the way it counts album sales to include streaming data. The Recording Industry Association of America will now count 1,500 audio or video song streams as ten track sales, which equals one album sale. An artist’s album will achieve gold record status when it sells more than 500,000 copies and platinum record status when it sells more than 1,000,000 copies. Continue reading RIAA Now Counts Streaming in Determining Platinum Records

SoundCloud Strikes New Licensing Deal with Universal Music

Streaming music site SoundCloud will now have access to the Universal Music catalog, including songs from artists like The Weeknd, Sam Smith and U2. The licensing agreement allows Universal Music artists to make money from the advertising on SoundCloud when their songs are played. SoundCloud already has licensing agreements with other music companies, including Merlin and Warner Music Group. The company said it would also introduce a paid streaming subscription service this year. Continue reading SoundCloud Strikes New Licensing Deal with Universal Music