Netflix Said to Be Retooling Deals as it Readies New Ad Tier

Netflix has reportedly entered into discussions with studios including Warner Bros., Universal and Sony Pictures Television to revise licensing terms to include their content on the streamer’s planned ad-supported tier. The talks include shows created specifically for Netflix — like Sony’s “The Crown” and Universal’s “Russian Doll” — as well as second-run programming like Sony’s “Breaking Bad” and Paramount Global’s “NCIS.” Sources say the studios will likely be angling for a premium of 15 percent to 30 percent for duplexing the shows on the new tier. While Netflix self-produces some original content in-house, much of it is acquired externally. Continue reading Netflix Said to Be Retooling Deals as it Readies New Ad Tier

Sarandos Talks Netflix Ad-Supported Tier at Advertising Fest

Netflix is actively exploring partnership options for an ad-supported variation of its video platform. Company CEO Ted Sarandos confirmed last week that the company is speaking to multiple partners. Alphabet’s Google and Comcast’s NBCUniversal have emerged as leading contenders. “We’re talking to all of them right now,” Sarandos said during the Cannes Lions Festival of Creativity advertising conference. “We want a pretty easy entry to the market — which, again, we will build on and iterate in. What we do at first will not be representative of what the product will be ultimately. I want our product to be better than TV.” Continue reading Sarandos Talks Netflix Ad-Supported Tier at Advertising Fest

‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

Netflix added 4.4 million subscribers for the third quarter, beating by 20 percent its forecast of 3.5 million. The company attributed the strong performance of new hits including “Squid Game.” Netflix now boasts a total paid global subscriber base of 213.6 million. Last year, Netflix added only 2.2 million memberships in the third quarter, underperforming expectations. South Korean export “Squid Game,” a dystopian 9-episode drama series, debuted on Netflix in September, becoming a global phenomenon. TikTok videos of people replicating the games went viral, while retailers began stocking show-themed Halloween costumes. Continue reading ‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

Steven Spielberg and Netflix Sign Multi-Year Filmmaking Deal

Influential and commercially successful filmmaker Steven Spielberg signed a multi-year deal with streaming service Netflix to make new films under the aegis of his Amblin Partners studio. Spielberg still retains his long-term relationship with Comcast’s Universal Pictures, where Amblin Partners is based. The deal is a win for Netflix, which faces increasing competition from new streaming services including Disney+, HBO Max and Amazon, which is acquiring the MGM movie and television studio with its James Bond franchise in a deal worth $8.45 billion. Continue reading Steven Spielberg and Netflix Sign Multi-Year Filmmaking Deal

Streamers Invest in Global Local Productions to Attract Subs

Emulating Netflix’s international strategy, Disney, Amazon and other companies with streaming services are heavily investing in local-language productions globally, to woo international subscribers. Formerly, Hollywood shipped dubbed or subtitled domestic movies and TV shows. These companies are fueling a boom of movie and TV production in Hindi, French, Portuguese, German, Polish and other languages. The Motion Picture Association reported that global subscriptions reached 1.1+ billion last year, rising from 400 million in 2016. Continue reading Streamers Invest in Global Local Productions to Attract Subs

Netflix Battles New Rivals, Cracks Down on Password Sharing

Netflix, with 207.6 million global subscribers, still dominates streaming video. But the growing number of rivals, including Disney+, HBO Max, Paramount+, Apple TV+, Amazon Prime Video and Hulu, is beginning to chip away at its position. Netflix reported four million new subscribers in Q1 2021, below the six million it predicted; it expects only one million new customers in the current quarter. It is also cracking down on password-sharing, but co-chief executive Reed Hastings said the process won’t be aggressive. Continue reading Netflix Battles New Rivals, Cracks Down on Password Sharing

Netflix Commits $1 Billion to Expand New Mexico Production

New Mexico governor Michelle Lujan Grisham, Albuquerque mayor Tim Keller and Netflix co-chief executive Ted Sarandos stated that the streaming giant will spend $1 billion on production spending in the state. The company plans to expand its ABQ Studios, adding 300 acres and as many as 10 stages, production offices, backlots, commissary and other buildings to the existing facilities. The increased spending will also create an estimated 1,000 production jobs over the next ten years and 1,467 construction jobs to build the studio expansion. Continue reading Netflix Commits $1 Billion to Expand New Mexico Production

Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Streaming giant Netflix announced that chief content officer Ted Sarandos is now co-chief executive officer with long-time chair & chief executive Reed Hastings. The move is largely seen as clearing the path for Sarandos to eventually succeed Hastings, who noted that the promotion “makes formal what was already informal — that Ted and I share the leadership of Netflix.” The company added 26+ million subscribers in the last two quarters as consumers began seeking more in-home entertainment while sheltering in place due to COVID-19. Continue reading Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Netflix Adds About 16 Million New Subscribers, New Content

At the end of Q1 2020, Netflix added 15.8 million new subscribers, more than double the company forecast. The growth spiked in March when people began to be confined due to the coronavirus pandemic, and Netflix stated that viewing and membership growth will decline when those circumstances end. As chief executive Reed Hastings put it, “We, too, are really unsure of what the future brings.” The company is still adding to its stock of original programs, buying the rights to a period piece set in the world of Sherlock Holmes. Continue reading Netflix Adds About 16 Million New Subscribers, New Content

Netflix Targets International Markets as U.S. Growth Slows

For the first time, Netflix released subscription details and numbers for global regions, including Asia, Europe and Latin America. The company stated in October that it would begin to release this information. It comes after another first: Netflix’s loss of U.S. subscribers — 126,000, to be exact — in Q2 2019. With 60 million Netflix subscribers in the U.S., Netflix appears to have saturated the U.S. market, which is valued at $9 billion annually, making its focus on global markets more crucial. Continue reading Netflix Targets International Markets as U.S. Growth Slows

Netflix Remains Confident, Despite Increased Competition

For the second straight quarter, Netflix fell short of its subscriber-growth target. For some, this raises questions about Netflix’s ability to fend off competition in an increasingly crowded market, particularly as traditional media companies continue flooding the space with video-streaming services. On Wednesday, however, Netflix shares rose 8.5 percent based on news that the overall subscriber base did grow in the 3rd quarter, it didn’t lose domestic numbers, and it also saw strong international subscriber growth.

Continue reading Netflix Remains Confident, Despite Increased Competition

Netflix Ramps Up Team, Content Ahead of Disney+ Launch

As the November 12 launch of Disney+ approaches, Netflix is aiming to impress in order to stave off the competition. Disney+ will offer a wide range of content, including 7,500 episodes of Disney TV shows, 25 original series, National Geographic specials, 30 seasons of “The Simpsons,” and movies from Disney, Lucasfilm, Marvel and Pixar. Disney will no longer be licensing its content to Netflix. With that in mind, Netflix has been hiring top industry talent and the Netflix Animation team now includes veterans behind numerous successful projects. Continue reading Netflix Ramps Up Team, Content Ahead of Disney+ Launch

Latest Sandler Film Sets New Viewership Record for Netflix

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

Steven Spielberg Criticizes Oscar Noms for Streaming Films

As the Academy Governor representing directors, filmmaker Steven Spielberg is intent on changing the rules so that movies made by streaming content creators won’t be eligible for Oscars but would only be considered for Emmys, along with other TV fare. Spielberg — and the studios — were motivated most recently by how close Netflix-produced “Roma” came to winning Best Picture. As it was, “Roma” director Alfonso Cuarón won Academy Awards for best director and best cinematographer. One complaint is the lopsided spending for Oscar competition. Continue reading Steven Spielberg Criticizes Oscar Noms for Streaming Films

Netflix Is Joining the MPAA, ‘Roma’ Nominated For 10 Oscars

Netflix continues to define itself as a significant player in the film industry. Shortly after it revealed plans to continue investing heavily in original content, the streaming media giant has joined major Hollywood studios as a member of the Motion Picture Association of America. The move marks the first time an Internet company has joined the MPAA. “Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world,” explained Netflix chief content officer Ted Sarandos. Continue reading Netflix Is Joining the MPAA, ‘Roma’ Nominated For 10 Oscars