Sony, FIFA to Shoot Three World Cup Matches and Film in 4K

Sony and FIFA revealed their 4K plans for the 2014 FIFA World Cup, scheduled for Brazil in June/July. Three matches are scheduled to be shot in 4K: one match from the round of 16, one match from the quarterfinals, and the July 13th final match in Rio de Janeiro. In addition to select broadcasters, the live 4K coverage will be made available to select cinemas internationally. Sony and FIFA also have plans to jointly produce the Official 2014 FIFA World Cup film in 4K. Continue reading Sony, FIFA to Shoot Three World Cup Matches and Film in 4K

NAB: Panasonic to Preview 4K VariCam with New Image Sensor

During the NAB show in Las Vegas in two weeks, Panasonic plans to preview a newly developed 4K version of its VariCam digital camera. The Varicam 35 — designed for film, TV production and live event coverage — will feature a new super 35mm MOS image sensor that supports 4096 x 2160 using Panasonic’s AVC-Ultra codecs for 4K. The company says the camera, scheduled for fall availability, offers 4K, 2K and HD capture, in addition to 4K RAW output. Continue reading NAB: Panasonic to Preview 4K VariCam with New Image Sensor

ESPN Chief Technology Exec Cautious About Future of 4K TV

Earlier this month, we reported that ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. While ESPN’s top tech exec Chuck Pagano is not yet convinced that 4K TV will take off either, the sports broadcaster is setting up a technical framework for Ultra HD to prepare for its eventuality. Continue reading ESPN Chief Technology Exec Cautious About Future of 4K TV