YouTube, Facebook Most Popular Social Apps Among Adults

While YouTube and Facebook are the most-used platforms among U.S. adults, TikTok is the fastest growing, according to a new Pew Research survey on social media usage. Google’s YouTube led in popularity by a wide margin, with 83 percent of the 5,733 U.S. adults polled reporting they had used it at some point. Meta Platforms’ Facebook took second place, with 68 percent of respondents having at least tried it. Those two platforms also stood out for having the majority through each age demographic subset. Instagram, also owned by Meta, took third place, with 47 percent of respondents attesting they had used it. Continue reading YouTube, Facebook Most Popular Social Apps Among Adults

Deloitte: Consumer Views of Connected Devices Are Changing

U.S. consumers are consolidating their devices, eliminating outdated ones to make room for new ones that better serve their needs, according to the fourth annual Deloitte Connected Consumer survey. The study found that while 48 percent of consumers purchased a minimum of one new connected device this year, the average number of devices per household fell to 21 in 2023 from 25 in 2021, “when many loaded up on technology during the COVID-19 pandemic.” Although many consumers may be attempting to streamline their digital lives, they remain very interested in virtual experiences and tech innovation. Continue reading Deloitte: Consumer Views of Connected Devices Are Changing

Twitter Usage Decline Could Indicate a Trend Moving Forward

About 60 percent of Americans who have used Twitter in the past year report taking a break from the platform during that time, with 25 percent of them predicting they are unlikely to be using the service a year from now, according to a study by the Pew Research Center. The survey of adult Twitter users was conducted March 13-19, approximately five months after billionaire Elon Musk purchased the site in October. The findings come amidst media debates as to whether Twitter is “dying,” according to Pew, which notes some high-level celebrity defections since Musk took over the social site. Continue reading Twitter Usage Decline Could Indicate a Trend Moving Forward

Enterprise Anticipates AI Impact but Few Execs Are Prepared

Generative AI has become a buzzword in the business community, resulting in 65 percent of executives in a recent KPMG survey saying they believe the technology will have a high or extremely high impact on their organization in the next three to five years. Yet most say they are unprepared for immediate adoption, with 60 percent estimating they are 12 to 24 months from implementing their first generative AI solution. Fewer than half of respondents say they have the right technology, talent, and governance in place to successfully implement generative AI. Continue reading Enterprise Anticipates AI Impact but Few Execs Are Prepared

Pew Research Finds Americans Suspicious of AI and Biotech

A Pew Research study finds the public has a cautionary attitude toward artificial intelligence and human enhancements, with concerns about potentially unintended consequences of autonomous machines, and fear of what accelerated change in these areas might mean for society. The survey of more than 10,250 U.S. adults in November 2021 examined opinions of six technologies broken down into two categories: AI and bioengineering, with crossover in the area of AI-enhanced exoskeletons. Across all categories, a majority believe that federal government and “end users” should be involved — along with the creators or inventors — in setting standards. Continue reading Pew Research Finds Americans Suspicious of AI and Biotech

WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

WarnerMedia advertising sales has identified “intentionality” as key to what drives today’s viewers. A survey it recently conducted found that 59 percent of respondents agreed that “I am more thoughtful about how I spend my time since the pandemic.” HBO Max, which now has an ad-supported tier, described the trend in a report, “Welcome to the Age of Intentionalism,” stating that consumers “are rethinking the essentials in their lives and making decisions of all sizes with increased intention — including … what, where, and why they stream.” Continue reading WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

Pew Research Study Finds Social Media Use Remains Stable

A new report from the Pew Research Center found that 72 percent of U.S. adults use social media, a number that has been stable over the past five years. The survey drilled down into use of a variety of individual sites and apps, finding that YouTube and Facebook still are dominant, with 81 percent and 69 percent respectively of those surveyed reporting using those sites. YouTube and Reddit were the only platforms that saw “statistically significant” growth since 2019. Forty percent said they ever use Instagram. Continue reading Pew Research Study Finds Social Media Use Remains Stable

Join the ETC-SMPTE Survey: Artificial Intelligence in Media

We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Continue reading Join the ETC-SMPTE Survey: Artificial Intelligence in Media

YouTube Users Turn to Established and Indie News Channels

In light of the fact that 26 percent of Americans say they get news on YouTube, the Pew Research Center conducted a survey in January of 12,638 U.S. adults who consumed news on YouTube, asking about their experiences. The Pew study analyzed the news channels consumers watched and the content of videos on these channels, relying on a subset of videos published in December 2019. The study found a news environment on YouTube in which established news organizations and indie news channels “thrive side by side.”

Continue reading YouTube Users Turn to Established and Indie News Channels

Study Reveals Growing COVID-19 Anxiety Over Public Spaces

People have been locked down due to the coronavirus for two months, but a mid-May survey from Performance Research, in partnership with Full Circle Research Co., revealed that many are still anxious about health and safety in larger public spaces. In fact, the survey indicates that, despite a strong desire to gather with others and resume normal activities, the level of anxiety for many has been building since an earlier survey taken in March. Such a trend could impact movie theaters, theme parks, sports venues, concert halls, stage performances and more.

Continue reading Study Reveals Growing COVID-19 Anxiety Over Public Spaces

Piper Jaffray Research: Teens Prefer YouTube Over Netflix

According to a fall 2019 survey by Piper Jaffray, Google-owned YouTube is now a more popular video platform than Netflix for teen consumers. The research found that 37 percent of today’s teens stream video on YouTube, followed closely at 35 percent by longtime leader Netflix. Piper Jaffray credits YouTube’s diversified content library, including a wide array of areas favored by younger audiences, such as music videos, how-to tutorials, social influencer content, and video game play-throughs. Continue reading Piper Jaffray Research: Teens Prefer YouTube Over Netflix

Pew Surveys Americans’ Trust in Use of Facial Recognition

Although numerous U.S. municipalities have decried facial recognition technologies as “coercive and oppressive,” 56 percent of ordinary U.S. citizens trust law enforcement to use the technologies responsibly. That’s one of the findings of the Pew Research Center, which also learned that 73 percent of those polled believe facial recognition can accurately identify people. The level of trust in law enforcement is surprising given recent incidents in which people have been incorrectly identified, even as terrorists. Continue reading Pew Surveys Americans’ Trust in Use of Facial Recognition

Survey Reveals Consumer Attitudes Regarding IoT Devices

ADT teamed with technology publications including Digital Trends, CNET and Engadget to survey how consumers feel about smart technology and, more specifically, smart homes. The results are complex but pointed towards a growing interest in and support of Internet of Things (IoT) devices. That aligns with other evidence that the IoT market is expected to also grow; by 2023, the smart home market worldwide is predicted to reach $150+ billion. The U.S. leads, with 45+ million smart devices already installed in homes. Continue reading Survey Reveals Consumer Attitudes Regarding IoT Devices

Survey Finds That Podcast Listening Continues U.S. Growth

Edison Research and Triton Digital just published the results of their latest annual survey, noting that the number of podcast listeners is on the rise. According to the 2019 edition of “The Infinite Dial,” more than half of U.S. consumers have listened to a podcast, while almost one out of three now listen to at least one podcast per month (up from one in four the previous year). “That’s the biggest growth we’ve seen, and we’ve been covering podcasts since 2006,” said Tom Webster of Edison Research. Interestingly, the survey found that consumers over age 55 are warming to podcasts. Continue reading Survey Finds That Podcast Listening Continues U.S. Growth

Amazon Maintains its Lead in Growing Smart Speaker Market

The Amazon Echo lineup continues to dominate the smart speaker market with a 63 percent share in the U.S., according to an online consumer survey conducted during July and August by Strategy Analytics. While Amazon models represent the majority of smart speakers currently in use, Google follows at 17 percent and Apple trails at 4 percent. The survey found that 88 percent of U.S. homes with smart speakers currently have at least one Amazon speaker, and 31 percent indicate they have at least one Google speaker. Additionally, 58 percent of households with smart speakers are already using two or more devices. Continue reading Amazon Maintains its Lead in Growing Smart Speaker Market