Online privacy protections for consumers are in focus on Capitol Hill, with the Kids Online Safety Act (KOSA) getting particular attention. A coalition of more than 100 organizations, including Fairplay and the American Psychological Association are calling on senators to advance KOSA this month. Co-sponsored by senators Richard Blumenthal (D-Connecticut) and Marsha Blackburn (R-Tennessee), the legislation would require social media platforms to conduct annual audits to identify risks to minors as well as more concrete steps like opting out of algorithmic recommendations and disabling “addictive” features.  Continue reading Online Child Safety Gains Steam at State and Federal Levels

Adobe is releasing an open source developer toolkit that aims to prevent the spread of visual misinformation by including additional metadata that Adobe calls Content Credentials. The system is also designed to help content creators indelibly tag authorship to their work. Announced in 2019, the Content Authenticity Initiative (CAI) project has released a whitepaper introducing the system, which is integrated into Adobe software. The CAI has teamed with hardware manufacturers and newsrooms to help ubiquitize its vision. The Associated Press, The New York Times and The Wall Street Journal have signed aboard. Continue reading Adobe Debuts ‘Content Credentials’ to Battle Misinformation

Meta Platforms is reportedly ceasing production of consumer version of its Portal video calling device, but will continue manufacturing the Meta Portal (formerly Facebook Portal) — which can connect up to 50 participants — for business use, according to recent reports. The company is also said to be cutting back on Reality Labs investments, reportedly shelving plans to release the augmented reality glasses developed under the codename Project Nazare, expected to come to market in 2024, and is skipping ahead to a more advanced, second generation version. Continue reading Meta Shifts Focus and Investments as It Looks to Cut Costs

Twitter is expanding its online shopping initiatives with features including “Product Drops,” which allow e-commerce merchants to tease upcoming availabilities. “People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support,” Twitter explained. Product Drops connects the two. Participating merchants can add a “Remind Me” button on upcoming product tweets. Users who tap it receive in-app notifications around the drop that connects to a “shop on website” button, while clicking the tweet itself opens a product page with pricing and details. Continue reading Twitter Expands Its E-Commerce Efforts with ‘Product Drops’

LinkedIn is expanding its live audio feature and making audio hosting available to all creators in an effort to drive engagement. After introducing live audio events in January, those using the platform’s Creator Mode can now take advantage of the update to host live audio events if they agree to adhere to “community policies of being a trustworthy, safe, and professional provider of content.” Although the live audio event hosting is currently limited to creators, all LinkedIn users can participate in the live chats. LinkedIn creators can now schedule audio events and promote upcoming discussions. In addition, LinkedIn’s upcoming Business Manager will help enterprise clients manage multiple assets. Continue reading LinkedIn Turns Up Volume on Creator Appeal with Live Audio

Direct-to-consumer startups that previously relied mainly on Facebook and Instagram to reach customers continue to adapt strategies more than a year after Apple’s privacy policy revisions forced massive change on the digital advertising sector. Brands that were marketing before Apple’s privacy changes took effect last year had an opportunity to build customer bases using the uniquely specific targeting opportunities once offered by social media. Newer entities, however, are struggling to get a toehold as they search for comparable tools, looking well beyond the traditional social platforms. Continue reading Direct-to-Consumer Marketers Seek Social Media Alternatives

Sheryl Sandberg announced that she will be resigning from her 14-year tenure as the chief operating officer of Meta Platforms, the company formerly known as Facebook. She will be replaced by Meta’s chief growth officer Javier Olivan and maintain a seat on the company’s board of directors. Sandberg will work with Meta CEO Mark Zuckerberg to transition out of her role as COO and officially step down this fall. Recognized by Zuckerberg and others as the primary architect of Facebook’s advertising business, Baird analyst Colin Sebastian said Sandberg developed “one of the strongest business models in the digital economy.” Continue reading Sheryl Sandberg Is Stepping Down as COO of Meta Platforms

Meta Platforms announced new features for Reels on Facebook and Instagram, including the ability to import audio, new templates to assist in video creation, a Suggested Reels feature, the ability to generate short-form Reels directly from Live content, upcoming editing and scheduling tools and more. These updates — in addition to a Sound Sync feature for Facebook Reels and Instagram Reels of up to 90-seconds — should help Meta keep up with ByteDance’s TikTok on the social media front, even as it has one foot planted in the metaverse. Continue reading Meta Takes on TikTok with Updated Video Features for Reels

The Supreme Court has blocked a Texas law banning major social media platforms from exercising editorial discretion to remove posts that violate community guidelines. Voting on the unsigned Supreme Court order was 5 to 4. Big Tech lobbying groups NetChoice and the Computer & Communications Industry Association requested the emergency halt. Their application was filed after the U.S. Court of Appeals for the 5th Circuit in May issued a stay that effectively reinstated the law. In December, U.S. District Court Judge Robert Pitman hit pause on the legislation, HB 20, on First Amendment grounds. Continue reading Supreme Court Blocks Texas Law Moderating Social Speech

As various states undergo primary elections and the nation gears up for midterm elections in the fall, the social network misinformation machines are becoming more active, too. Connecticut is actively addressing the problem with a marketing budget of nearly $2 million to counter unfounded rumors. The state is also creating a new position to monitor the disinformation mill. Salaried at $150,000 per year, the job involves combing fringe sites like Gettr, Rumble and 4chan as well as mainstream social media sites to weed-out falsehoods before they go viral, alerting platforms to remove or flag such posts. Continue reading States Fight Misinformation on Social Media Before Midterms

TikTok is looking to take on Amazon’s Twitch, launching a subscription tier on TikTok Live that offers fans special access to content from their favorite creators for a monthly fee. Currently in beta, access to the new program is at the moment by invitation only, though the company says it will be rolling it out more broadly in the coming weeks. The Live Subscription monetization program is designed to let people “show their appreciation for their favorite Live creators,” TikTok says. Participants will get profile badges, custom emotes and private chat. Continue reading TikTok Rolls Out a Subscription Tier for the App’s Live Feature

Snap’s investor warning of slow growth ahead has sent shivers through the social media sector, the digital advertising industry, and Wall Street. Though the general messaging that supply chain issues coupled with the war in Ukraine is bad for business is not exactly news, Snap CEO Evan Spiegel’s message that “the macro environment has deteriorated further and faster than we anticipated when we issued our quarterly guidance last month” hit a nerve. Snap lost 43 percent of its market cap on Tuesday, with the social media sector showing signs of drag and analysts forecasting trouble ahead for ad-supported media. Continue reading Dire Snap Forecast Dampens Social Media, Digital Ad Sectors

WhatsApp is now offering commercial services to businesses that want the global messaging app, which now has more than a billion users. The WhatsApp Cloud API lets companies build their own WhatsApp dashboard to chat with customers. WhatsApp was purchased by Facebook, now Meta Platforms, in 2014 for a reported $22 billion, and this expansion is the company’s first serious attempt to monetize the platform. Speaking at a “Conversations” live event last week, Meta CEO Mark Zuckerberg said the new WhatsApp Cloud API was for businesses “big and small.” Continue reading Meta Launches WhatsApp Cloud API for Business, Enterprise

TikTok plans a gaming ramp-up and is adding a variety of improvements to enhance the platform and improve revenue. At present, gaming is extremely limited on TikTok, but the company is reportedly conducting tests in Vietnam preparatory to a big gaming push. TikTok is also introducing “Branded Mission” to connect creators with brands for possible remuneration. And, after years of controversy over attribution, TikTok is launching a button that lets creators add credits for their inspiration as part of the publishing process, tagging others upon whose work theirs is built. Continue reading TikTok Debuts Creator Crediting, Explores Adding Minigames

YouTube is amplifying shopping features, adding an effect that lets creators use other backgrounds for shorts and offers a new monetization opportunity through gifting subscriptions. YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands. At its Brandcast event in New York City, the Google unit touted new ways to engage shoppers, users and advertisers. One new feature allows two creators to simultaneously go live and co-host a single shopping stream, the idea being to double the audience for such events by drawing the fanbase of both creators. Continue reading YouTube Adds ‘Green Screen,’ Most-Played, Gifting Features