Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Flipagram Inks Music Deals, Raises $70M in Round B Funding

Flipagram is a mobile storytelling app that allows users to create short slideshows (or “Flipagrams”) by stitching together video content, photos and music. The company has made a significant step towards becoming one of the first such apps to incorporate modern music in a major way by signing licensing deals with top record labels and landing an additional $70 million in funding. According to CEO Farhad Mohit, Flipagram has attracted 33 million active monthly users in its first year. Continue reading Flipagram Inks Music Deals, Raises $70M in Round B Funding

Internet Trends Report: Overall Growth Slows, Mobile on Rise

It’s that time of year again. Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presented her annual report on Internet trends at the Code Conference in Rancho Palos Verdes, California on Wednesday. Meeker noted that growth in Internet usage was slowing, but overall mobile data consumption (pushed by video) is up 81 percent, due to the growing popularity of tablets and smartphones. While mobile accounted for 14 percent of Web usage last year, it is up to 25 percent today. Continue reading Internet Trends Report: Overall Growth Slows, Mobile on Rise

Giving Presentations: Seven Ways to Impress the Tech-Savvy Crowd

  • Fast Company presents seven new guidelines for public speaking in the era of social media, especially for execs who deliver presentations to tech-savvy audiences.
  • Don’t assume attendees have drifted off if they’re pecking away at their iPads, suggests the article. They’re most likely tweeting your comments, fact-checking in real time or even trying to start a conversation with you.
  • “It’s fun to respond to a tweet when I am on stage, and it personalizes the interaction with the audience,” Citibank exec Frank Eliason says.
  • Common ground for today’s best speakers: “First, none of them depend on word-laden PowerPoint presentations. Second, most are good storytellers and use humor, often self-deprecating, to connect with their audiences. Finally, each of them manages to keep their presentations short enough to allow time for a healthy Q&A.”