Salesforce Archives - Page 6 of 6

EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

By Phil Lelyveld
September 18, 2013

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Advertising Giants Merge in Effort to Fend Off Silicon Valley

By Rob Scott
July 29, 2013

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley

Is Gamification the Future of Work for Next Generation?

By Rob Scott
June 20, 2011

Salesforce.com chief scientist JP Rangaswami recently spoke at the ReadWriteWeb’s 2Way Summit about how game mechanics are impacting many aspects of our lives, with the enterprise poised to be next.
Rangaswami outlined what he sees as a new direction of “gamification” shaping the future of work.
A new generation of knowledge workers have different expectations and are motivated differently than workers before them.
Rangaswami explains that one way to motivate this generation is by incorporating game mechanics into the workplace, particularly as a means of rewarding performance (such as rewarding symbolic tokens like Foursquare badges).
According to the ReadWriteWeb article (which includes a video of Rangaswami’s session): “This type of gaming convention is familiar to the new generation of workers, most of which are digital natives who, even if they’re not gamers, have dealt with game mechanics in social media and other aspects of their lives.”
Yet Rangaswami warns against “putting the lipstick of gamification on the pig of work.” He suggests that if the work is not inherently rewarding, adding a layer of game mechanics is not a quick fix.