Netflix Increases Its Production Spending, Acquires VFX Firm

With the success of “Red Notice” — the heist caper starring Ryan Reynolds, Gal Godot and Dwayne Johnson described as Netflix’s first stab at a film franchise — the streaming service has turned a corner, quelling resistance to making the first-run theatrical window an afterthought for direct-to-TV and Netflix’s 214 million subscriber households worldwide. Netflix has said it would spend $17 billion on original content in 2021, making it a talent magnet and major spender in Hollywood. The company plans to produce even more originals in 2022 and have them spread more evenly throughout the year (since the pipeline presumably won’t be interrupted with COVID-19 shutdowns). Continue reading Netflix Increases Its Production Spending, Acquires VFX Firm

Netflix Updates Measurement Charts to Include Viewing Hours

Netflix has changed its audience measurement system to reflect the total number of hours viewed. The streaming service had previously ranked viewership based on users who watched at least two minutes of a program. The company has also switched to a weekly schedule of releasing viewer data rather than quarterly. The Korean drama “Squid Game” remains Netflix’s No. 1 show of all time, having accrued a massive 1.65 billion hours of viewing in the 28 days following its September 17 premiere. That’s about 2.6 times the viewership of No. 2 “Bridgerton,” with 625 million hours. Continue reading Netflix Updates Measurement Charts to Include Viewing Hours

‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

Netflix added 4.4 million subscribers for the third quarter, beating by 20 percent its forecast of 3.5 million. The company attributed the strong performance of new hits including “Squid Game.” Netflix now boasts a total paid global subscriber base of 213.6 million. Last year, Netflix added only 2.2 million memberships in the third quarter, underperforming expectations. South Korean export “Squid Game,” a dystopian 9-episode drama series, debuted on Netflix in September, becoming a global phenomenon. TikTok videos of people replicating the games went viral, while retailers began stocking show-themed Halloween costumes. Continue reading ‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

Netflix Invests $520 Million to Make Three Big-Budget Films

According to sources, Netflix will spend $520+ million to make three movies, although none of them are likely to get a wide theatrical release. This month, Netflix committed almost $200 million to make the action movie “Red Notice,” with Dwayne Johnson, Ryan Reynolds and Gal Gadot. The company has stated that one-third of its 150 million subscribers are drawn to its movies, with TV accounting for the rest. New movie productions, it hopes, will help retain current viewers and attract new ones. Continue reading Netflix Invests $520 Million to Make Three Big-Budget Films