Hachette Launches Twitter Experiment to Boost its Book Sales

Hachette Book Group, which publishes best-selling authors including Michael Connelly, Malcolm Gladwell and James Patterson, announced on Monday that it is partnering with Gumroad to determine whether author tweets can help push book sales. In today’s social media landscape, authors with significant Twitter followings — such as John Green and Paulo Coelho — have experienced major success. Gumroad enables creators to sell products directly to social media followers without leaving Twitter. Continue reading Hachette Launches Twitter Experiment to Boost its Book Sales

Barnes & Noble and Microsoft Conclude Their Nook Partnership

In 2012, Microsoft invested $300 million in Barnes & Noble’s Nook division, a deal which valued the Nook business at $1.7 billion. The plan was for Microsoft to continue investing, while Barnes & Noble would create content for Microsoft products. Since the initial deal, the Nook business has lost more than half its value (revenue fell 41 percent in the most recent quarter compared to last year). Yesterday, the two companies ended the partnership, with Barnes & Noble buying out Microsoft for $120 million. Continue reading Barnes & Noble and Microsoft Conclude Their Nook Partnership

Amazon Loses Senior Editor as Publishing Struggles Continue

Novelist Ed Park, a senior editor at Amazon’s publishing office, has decided to leave the company and move to Penguin Press as an executive editor. The shift highlights Amazon’s battle with its image as competition grows within the publishing ecosystem. Amazon faces obstacles as bookstores refuse to carry books published by Amazon, and authors and agents are therefore disinclined to join. However, Park explained that such conflict was not the main reason for his departure. Continue reading Amazon Loses Senior Editor as Publishing Struggles Continue

Amazon, Hachette Settle Long-Running Dispute Over E-Books

Amazon and Hachette have finally resolved their ongoing public dispute, which began back in January. Hachette will now have the ability to set its own prices for e-books and print books, but will be offered incentives for selling at lower prices. Despite yesterday’s announcement, seen by most as a victory for Hachette (in the short term), Amazon still controls almost half of today’s book trade. In addition, the long-running dispute showed the industry that Amazon is not afraid to use its power to affect sales. Continue reading Amazon, Hachette Settle Long-Running Dispute Over E-Books

Simon & Schuster and Amazon Strike New Deal for E-Books

Publisher Simon & Schuster announced yesterday that it has negotiated a multiyear agreement with Amazon for print and electronic books. According to a letter signed by CEO Carolyn Reidy, the deal “is economically advantageous for both Simon & Schuster and its authors and maintains the author’s share of income generated from e-book sales.” The letter also indicates that the contract gives control of e-book pricing to Simon & Schuster, “with some limited exceptions.” Continue reading Simon & Schuster and Amazon Strike New Deal for E-Books

YouTube Personalities Try Out New Markets, Including Books

YouTube personalities are venturing into the world of books as publishers continue to seek the next popular authors. These content creators explain that they do not make much from YouTube, which takes 45 percent of advertising revenue, and see publishing as a new market to earn income. For instance, U.K. video blogger Alfie Deyes released “The Pointless Book” in Britain last month, and it rapidly became a bestseller. Meanwhile, others are looking into television shows, radio gigs, and even movie deals. Continue reading YouTube Personalities Try Out New Markets, Including Books

Yahoo Now Envisions Tumblr as Its Own Version of YouTube

After Yahoo purchased Tumblr for $1.1 billion in 2013, CEO and founder David Karp was promised that the site would remain an independent property. Tumblr would use Yahoo’s advertising technology while Yahoo would use Tumblr’s publishing tools. Now, Yahoo executives see Tumblr as their version of YouTube. Tumblr would solve YouTube content creators’ complaints that they do not make enough money, and the poached YouTube stars would set up their new channels on Tumblr.  Continue reading Yahoo Now Envisions Tumblr as Its Own Version of YouTube

Deal Now Complete: Amazon Acquires Twitch for $970 Million

According to a new SEC filing, Amazon’s buyout of online video game streaming company Twitch is now complete. The acquisition, worth $970 million and first revealed in late August, marks Amazon’s largest and most expensive deal to date. This follows earlier reports that suggested a similar deal was in the works with Google subsidiary YouTube. Twitch touts more than 55 million active monthly users, and is currently the largest live-streaming website in the U.S. by a significant margin. Continue reading Deal Now Complete: Amazon Acquires Twitch for $970 Million

Hachette and Amazon Continue to Battle Over E-Book Prices

As Amazon and Hachette continue to battle over the prices of e-books, Hachette’s authors have decided to appeal directly to Amazon’s board. Authors United is warning the board of the reputation that the retailer will develop if it blocks the sale of books, a tactic that may prove helpful considering the significance Amazon places on its reputation. Authors United members have until Wednesday to sign the letter, which will be sent to Amazon’s 10 board members. Continue reading Hachette and Amazon Continue to Battle Over E-Book Prices

John Green Helps Mental Floss Succeed with Magazine Videos

Mental Floss — a quirky magazine focusing on knowledge and trivia — has become an unlikely online video success story by deploying author and YouTube star John Green. Before writing “The Fault in Our Stars” and other acclaimed novels, the author worked for the magazine. A year ago, Green started “The List Show,” a weekly YouTube post for Mental Floss. His short segments reach millennials, boosting views to 81 million since February 2013, easily beating most magazine video competition. Continue reading John Green Helps Mental Floss Succeed with Magazine Videos

Amazon and Hachette Continue Tense E-Book Negotiations

During its much-publicized dispute over a new e-book contract with the Hachette Book Group, Amazon has proposed letting the publisher’s authors keep 100 percent of their e-book sales revenue while the tense negotiations continue. The proposal is Amazon’s response to Hachette authors’ complaints that they have become collateral damage in the ongoing negotiations. Hachette immediately rejected the proposal, suggesting that accepting it would be “suicidal.” Continue reading Amazon and Hachette Continue Tense E-Book Negotiations

Congress: Should the First Sale Rule Include Digital Goods?

This week, publishing executives, technology leaders, and public interest groups gave testimony regarding ownership of purchased digital goods. The “first sale” rule currently allows people to resell or lend out physical goods like music and books, while this law does not cover digital goods, such as those sold by Amazon and Apple. Post-testimony, the House Judiciary Committee remained skeptical that property rights of physical goods should extend to the digital world. Continue reading Congress: Should the First Sale Rule Include Digital Goods?

Online Book Subscriptions Aim to Save the Publishing Industry

As the book industry struggles with plunging prices and a decrease in demand, some publishers are turning to magazines to save their businesses. At SXSW in Austin this week, San Francisco-based literary startup Plympton launched Rooster, a subscription-only online fiction service. The service is an example of the new alternative in packaging books like magazines. A similar service is Plympton’s Daily Lit, which emails customers five-minute installments of classic literature. Continue reading Online Book Subscriptions Aim to Save the Publishing Industry

Amazon Prime Bumped to $99, Retailer Considers Music Service

Insiders say that Amazon is hoping to introduce an on-demand music-streaming service for its growing number of Amazon Prime customers. While the company has negotiated with record companies and music publishers in regards to licensing, financial terms are said to remain an obstacle. The music service is expected to be one of several new possible features the company may bundle with Prime as it raises the annual membership fee from $79 to as much as $119. Amazon already announced a $20 increase to take effect in April. Continue reading Amazon Prime Bumped to $99, Retailer Considers Music Service

Digital Entertainment World Conference Debuts in Los Angeles

The first Digital Entertainment World conference proved to be an excellent opportunity for a quick dive into current key topics of interest to the entertainment industry. DEW was held at the Hyatt Regency Century Plaza in Los Angeles February 18-20. Topics included the states of all major media verticals, issues related to reaching millennials, alternative revenue streams and payment options, current developments related to metadata and content discovery, and the technologies and costs associated with using cloud-based tools and resources. Continue reading Digital Entertainment World Conference Debuts in Los Angeles