The nation’s largest publisher, Penguin Random House, was in federal court this week to defend itself against the Justice Department, which filed an antitrust lawsuit to block its acquisition of Simon & Schuster. The DOJ has been increasingly focused on antitrust and is hiring more trial lawyers in preparation for an action against Alphabet’s Google for its dominance in search and digital advertising. Although ostensibly on trial for threatening to shrink the number of American mass-market publishers from five to four, the Penguin suit also involves examination of the retail power of Amazon. Continue reading How the DOJ Antitrust Publishing Lawsuit Relates to Amazon

Google is delaying plans to phase out third-party ad tracking cookies on its Chrome browser until late 2024. The move will have broad ramifications as to how ads are targeted on websites. The Alphabet unit has been working under its Privacy Sandbox initiative since 2019 to find less intrusive alternatives to cookie-tracking technology. Google has been working with developers, publishers, marketers, regulators and advertisers to test its cookie alternative, and says feedback indicates more time is needed to test and evaluate the Privacy Sandbox before it’s phased-in to Chrome worldwide. Continue reading Google Delays Alternative to Cookies for Its Chrome Browser

Google News is trying to keep peace with publishers while adding functionality to its feed with a revamped desktop that lets users customize up to three topics on the home screen. For example, Local News, World News and Top Picks can be set to display across three-columns. Meanwhile, the global payment battle between content providers and Alphabet’s aggregator has achieved closure in France, where the competition authority said a settlement has been reached after a two-year legal battle and a $525 million fine. Terms include a pledge from Google to give news providers estimates of indirect revenue generated from news content that appears in its search results. Continue reading Google Revamps News Display, Works to Settle EU Disputes

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Snapchat’s new feature, Dynamic Stories, uses RSS feeds from 40 media partners to automatically generate Stories that will appear in its Discover section. Early partners include Axios, Bloomberg, CNN, Condé Nast, ESPN, The Wall Street Journal and Vice. Publishers are already seeing results, Snapchat reports, with The Washington Post reaching more than 1.1 million Snapchatters with coverage of the war in Ukraine. Using RSS automation, Snap is lowering the barrier to entry for legitimate news publishers by eliminating the need for manual updates. After their initial appearance the Stories will update in real time. Continue reading 40 Blue-Chip Media Partners Join Snapchat to Stream News

Google is advancing to the next stage of trials for its Privacy Sandbox — a  proposal centered on advertising relevance and measurement. The new Sandbox ad targeting tech stack is under consideration as a replacement for the tracking-based cookie approach that has been the norm in Chrome. Described as a revenue-friendly user privacy enhancement, the new stack is being discussed as potentially going into effect in the second half of 2023. Starting last week, developers could begin global testing of the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. Continue reading Google Testing New Data Protections with Privacy Sandbox

Facing increased regulatory scrutiny, Apple announced significant changes to its App Store, enabling developers to inform customers about ways to pay outside the App Store and expanding prices they can offer for subscriptions as well as in-app purchases and paid apps. The company settled a class-action lawsuit with software developers and is expecting a judgment in a suit filed by Epic Games over many of the same issues. Apple’s move is the biggest it’s ever made in response to developers alleging anticompetitive behavior. The company separately announced plans to cut its commission rate for publishers on Apple News. Continue reading Apple Makes Changes for App Developers, News Publishers

Margrethe Vestager, executive vice president of the European Commission for A Europe Fit for the Digital Age, is calling for greater global alignment on tech regulation, noting “we do not have a global competition enforcer, but we have global companies.” Vestager added she was “really encouraged” by the Biden administration’s efforts to take similar actions in the U.S. with the 72 actions listed in his recent executive order that focused on Big Tech’s collection of data, surveillance practices and acquisitions of startups. Continue reading EU’s Vestager Calls for Aligned Global Regulation of Big Tech

Google’s YouTube announced that its masthead — which appears at the top of its app and website — will no longer run ads related to alcohol, gambling, “prescription drug terms” or politics. Gambling includes sports betting and casino games, and politics references ads that endorse political candidates. According to Google, the move is aimed to “lead to a better experience for users.” The masthead is a very visible rectangle across the top of YouTube’s homepage and is usually the platform’s most expensive and desirable ad unit. Continue reading YouTube Bans Alcohol, Gambling, Politics from Masthead Ads

Google and the French Competition Authority reached an agreement whereby the American tech giant will pay a $268 million (220 € million) fine and change some “unfair” online advertising practices. French finance minister Bruno Le Maire noted the country’s success in “apply[ing] our competition rules to the digital giants who operate in our country.” Google will also stop giving its services preferential treatment and make its advertising system easier to work with other services. Google parent company Alphabet made $41 billion last year. Continue reading Google Changes Ad System to Settle with French Regulators

Google inked licensing deals with 600+ news outlets worldwide and continues to negotiate with more publishers. In the U.S., it plans to spend $1 billion to bring publishers onboard for its News Showcase, an effort that will be ongoing until 2023 to invest in news. But Google also made it clear it won’t hold publishers accountable for positive business results. Google is also contributing €25 million ($29 million) to the European Union’s European Media and Information Fund to tackle misinformation and fake news. Continue reading Google Funds Initiatives for News Publishers in U.S., Europe

Facebook inked a multi-year agreement with News Corp in Australia, resolving a standoff on paying publishers for content. The News Corp content will include the national newspaper The Australian, The Daily Telegraph in New South Wales, the Herald Sun in Victoria and The Courier-Mail in Queensland. News Corp’s cable channel Sky News Australia reached a separate deal with Facebook. Now, 17 million Facebook users in Australia will be able to access News Corp publications’ breaking news and news articles behind a paywall. Continue reading Facebook and News Corp Sign a Multi-Year Deal in Australia

Pinterest held a first-ever partner and advertiser summit to promote video, shopping, and making trend data actionable, all key agenda points for 2021 and beyond. In 2020, it added 100+ million monthly active users worldwide, reaching a total of 459 million, a 37 percent year-over-year increase. In Q4, revenue rose 76 percent year-over-year to $706 million, and 2020 revenue grew 48 percent to almost $1.7 billion. Video played a “meaningful” percentage of that revenue, said global head of sales Jon Kaplan. Continue reading Pinterest Focuses on Video Marketing, Trend Data, Shopping

Australia’s parliament passed the first law of its kind, requiring Facebook and Google to pay local publishers for news content on their platforms. Treasurer Josh Frydenberg noted that, “the code is a significant microeconomic reform, one that has drawn the eyes of the world on the Australian parliament.” In fact, Australia Prime Minister Scott Morrison had discussed the new law with leaders of Canada, France, India and the United Kingdom. Facebook recently pledged to spend at least $1 billion over the next three years to license news content. Continue reading Australian Landmark Law Passes, Big Tech to Pay for Content

As the Australian law requiring Google and Facebook to pay publishers for content nears passage, news publishers in the European Union are urging legislators to copy that law. The European Publishers Council supports the Digital Markets Act (DMA) to be included in legislation, forcing binding arbitration if the two parties can’t agree on payments. In the U.S., Congress members intend to introduce legislation to make it easier for smaller news organizations to negotiate with Facebook, Google and other Big Tech platforms. Continue reading Europe Echoes Australia’s Call for Big Tech to Pay Publishers