Students Discuss Their Media Habits at ETC Member Meeting

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

Continue reading Students Discuss Their Media Habits at ETC Member Meeting

ETC’s AR Salon: Industry Experts Discuss Augmented Reality

On November 11, at the USC School of Cinematic Arts, ETC’s AR Salon gathered a group of industry experts to discuss their experiences in augmented reality. ETC executive director/chief executive Ken Williams opened the event to welcome attendees, many of whom are already engaged in producing AR projects. Phil Lelyveld, ETC’s VR/AR program lead, spelled out the salon’s organization, which consisted of 10-minute presentations on the business of AR and the art and technology of AR, followed by discussion workgroups. Continue reading ETC’s AR Salon: Industry Experts Discuss Augmented Reality

Virtual Reality Naysayers Dub VR ‘Prison’ and ‘Health Hazard’

Virtual reality may be the hottest technology trend now, with new headsets, cameras and content in high gear. But not everyone is enthused. Two naysayers have had big audiences for their caveats recently. The New York Times technology writer Farhad Manjoo has dubbed virtual reality “a prison of fantastical sights and sounds.” On Quora, a community-sourced Q&A site, military flight simulator expert Steve Baker wrote VR headsets are a major health hazard that can disorient the human brain and damage the eyes. Continue reading Virtual Reality Naysayers Dub VR ‘Prison’ and ‘Health Hazard’

ETC’s Virtual Reality Summit Details the Current State of VR

During ETC’s Virtual Reality Summit at NAB 2016, ETC VR/AR program lead Phil Lelyveld explained the continuum from augmented reality to virtual reality, adding that most of what we’ll be seeing is a mixed or blended reality. VR is predicted to be worth a tremendous amount of money: Goldman Sachs estimates $18.09 billion in entertainment by 2025, and DigiData puts that number at $30 billion. Among the top things that consumers would like to do with VR now, according to Ericsson ConsumerLab, is examine items when online shopping. Continue reading ETC’s Virtual Reality Summit Details the Current State of VR

HPA Tech Retreat: VR Experts Talk Cameras, Workflow, Markets

Virtual reality was the focus of a panel I moderated at the HPA Tech Retreat, which included Phil Lelyveld, who runs the VR/AR initiative at ETC; Stuart English, head of worldwide sales for presence capture at Nokia Technologies; and Steve Schklair, producer, cinematographer and chief executive of 3ality/Technica. Lelyveld described the emerging virtual reality space, first noting the increasing number of VR cameras, from the consumer level (GoPro, Ricoh Theta, Kodak PixPro) to the high end (Nokia, NextVR, Headcase). Continue reading HPA Tech Retreat: VR Experts Talk Cameras, Workflow, Markets

USC: Evolution of Entertainment Conference to Focus on VR

The student-run Business of Entertainment Association (BEA) at the USC Marshall School of Business is producing a day-long conference on virtual reality. The E2 Conference will focus on the business of VR entertainment, highlighting many of the tech innovations related to VR, while addressing the practical applications of VR in studio entertainment. This will be a great opportunity to network with business students exploring careers in media. Warner Bros. is a sponsor, and ETC@USC’s Phil Lelyveld is moderating a panel. Go to the E2 Conference site for more information and to register. E2 is scheduled for Friday, February 19. Continue reading USC: Evolution of Entertainment Conference to Focus on VR

USC: Evolution of Entertainment Conference to Focus on VR

The student-run Business of Entertainment Association (BEA) at the USC Marshall School of Business is producing a day-long conference on virtual reality. The E2 Conference will focus on the business of VR entertainment, highlighting many of the tech innovations related to VR, while addressing the practical applications of VR in studio entertainment. This will be a great opportunity to network with business students exploring careers in media. Warner Bros. is a sponsor, and ETC@USC’s Phil Lelyveld is moderating a panel. Go to the E2 Conference site for more information and to register. E2 is scheduled for Friday, February 19. Continue reading USC: Evolution of Entertainment Conference to Focus on VR

Digital Hollywood Panel Discusses Interfaces and Future of VR

An all-star panel of futurists and inventors featuring John Underkoffler, CEO & chief scientist, Oblong Industries; Philip Rosedale, CEO of High Fidelity and founder of virtual world “Second Life;” Berkeley academic Jack McCauley, founder & president of McCauley Labs and a co-founder and chief engineer of Oculus; and Richard Marks, director of PlayStation Magic Lab looked above and beyond the introduction of VR to articulate an array of visions and technical challenges yet to be mastered. The panel took place at Digital Hollywood and was moderated by ETC project manager Philip Lelyveld. Continue reading Digital Hollywood Panel Discusses Interfaces and Future of VR

AR/VR Leaders Imagine the Future at Augmented World Expo

More than 3,000 attendees and 200 exhibitors gathered in Santa Clara this week for the Augmented World Expo, now in its sixth year. The event, which has grown ten-fold since its inception, featured demos involving VR headsets, enhanced glasses, product-scanning apps and brain-scanning headbands. According to a recent Digi-Capital report, augmented and virtual reality is projected to reach $150 billion in revenue by 2020 (when AR is expected to dominate 80 percent of the market). AWE founder Ori Inbar believes “2016 will be the year of shakeups and mergers.” Continue reading AR/VR Leaders Imagine the Future at Augmented World Expo

Virtual & Augmented Reality Summit Comes to Digital Hollywood

Last week’s Digital Hollywood Spring event at the Ritz Carlton in Marina Del Rey featured a new track: a three-day Virtual & Augmented Reality Summit. Panels and sessions covered a wide range of topics — including cameras, software solutions, sound design, workflow, file management, and more — and demonstrated just how rapidly this new art form is evolving. GoPro’s acquisition of multi-GoPro spherical stitching software company Kolor was the big news. At the same time, VR producers say they are looking for better camera and stitching solutions. Continue reading Virtual & Augmented Reality Summit Comes to Digital Hollywood

Vive VR Headset Unveiled at Game Developers Conference

We recently reported that HTC partnered with Seattle-based gaming company Valve to develop Vive, a new VR headset with plans to compete with the Oculus Rift and Sony Morpheus. Valve is the developer behind Steam, the social platform for distributing and managing games. The Vive headset was unveiled at last week’s Game Developers Conference in San Francisco, and is already generating positive reviews for its tech advances, including low latency and a fast refresh rate that reduces the incidence of “Sim Sickness.” Continue reading Vive VR Headset Unveiled at Game Developers Conference

HTC and Valve Join Forces to Develop New Vive VR Headset

HTC is partnering with gaming company Valve to develop the HTC Vive, a virtual reality headset with plans to compete with the Oculus Rift. HTC claims that the HTC Vive will deliver high-quality graphics, video at 90 frames per second and remarkable audio quality to provide an unparalleled VR experience. The device also offers users the unique ability to touch those objects projected around them in augmented space. The companies plan to roll out a consumer version of the HTC Vive by the end of this year. Continue reading HTC and Valve Join Forces to Develop New Vive VR Headset

LG Introduces Virtual Reality Headset That Works with the G3

LG is the latest company to introduce a portable virtual reality headset. The ‘VR for G3’ is a simple plastic headset, which will be given to new buyers of the LG G3 smartphone for free. The headset’s design models that of Google Cardboard. While powered using LG’s smartphone, the headset uses Google Cardboard software and other readily available VR experiences on the Google Play Store (a VR game will be included as a promo). There has been no mention of whether the headset will be independently sold.   Continue reading LG Introduces Virtual Reality Headset That Works with the G3

Museums Bridging the Gap Between the Digital and Physical

The Smithsonian Institution has developed an iOS app called “Skin & Bones” that uses 3D animation and augmented reality to help bring fossils to life for children visiting Bone Hall at the National Museum of Natural History. In addition to the 3D animations and related information, the free app offers detailed maps of the museum. Complimentary Wi-Fi is available on-site so visitors can easily download the app. The approach is another example of how organizations are exploring compelling use of immersive technologies. Continue reading Museums Bridging the Gap Between the Digital and Physical

SeaChange International Picks Up Timeline Labs in $22M Deal

Multiscreen video software company SeaChange International has acquired TV social media toolmaker Timeline Labs for $22 million in cash and shares, with additional stock payouts possible based on performance. Timeline’s software collects content on social media that targets a specific region, and allows broadcast or online clients to quickly and easily curate and display the stories via a localized video service. Clients have used the service to develop content based on local sports, news and entertainment. Continue reading SeaChange International Picks Up Timeline Labs in $22M Deal

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