YouTube Expands its 7-Day Stories Feature to More Creators

YouTube expanded its Stories to more than 100,000 subscribers in its Partner Program, meaning they will appear more often in mobile users’ homepages. The trial for Stories began earlier this year with only a few channels. YouTube Stories last for seven days, appear for subscribers and non-subscribers, and allow creators to interact with fans that can leave comments or ask questions. First announced in November 2017, YouTube Stories appears to target channel promotion and community engagement rather than day-to-day updates. Continue reading YouTube Expands its 7-Day Stories Feature to More Creators

Facebook Launches Android Version of Game Streaming Site

Facebook introduced its Fb.gg online gaming hub this summer, created to draw game streamers and their followers away from rival sites such as Amazon-owned Twitch. The hub — featuring videos based on games and streaming celebs that Facebook users follow, as well as Liked Pages and Groups — is going mobile with an Android launch, now in its beta testing stage. The Android version is expected to provide gamers who stream via Facebook Live a more prominent landing page for improved discovery. Continue reading Facebook Launches Android Version of Game Streaming Site

Jenna Marbles YouTube Channel Draws One Billion Views

Jenna Mourey, better known as Jenna Marbles, has reached over one billion views on her YouTube channel. The 26-year-old digital entertainer has developed an impressive following of fans (especially teenage girls) with her collection of five to eight minute videos. As she rants, performs impressions, creates parodies and pokes fun at celebrities, she may also end up becoming a pioneer of a new genre of online entertainment. Continue reading Jenna Marbles YouTube Channel Draws One Billion Views

Next-Gen Animators Adopt Online Model

  • YouTube’s profit-sharing Partner Program enables animators to be their own bosses, reach out directly to potential audiences while enjoying a cut of the traffic.
  • So far, approximately 20,000 program participants have gained hundreds of thousands of subscribers and tens of millions of monthly views.
  • For the more successful, this has translated into incomes in the high six figures.
  • In addition to becoming a viable platform for earning, the program serves as a launching pad for emerging talent (companies are perusing the YouTube content as a means of recruiting).
  • “It’s been a huge game-changer,” says Aaron Simpson, VP of animation and business development for Mondo Media. “Profit sharing had been done a bit before on some websites, but not on the huge scale that YouTube allows.”