CES: Ford/Google Partnership Highlights Autonomous Cars

At CES 2016, a record-breaking 464 automotive electronics companies will exhibit a broad range of new developments, with trends from VR/AR interfaces to modular infotainment systems. Going head-to-head with Tier 1 auto suppliers are Apple’s CarPlay and Google’s Android Auto, which are targeted for adoption as native interfaces. From automakers, Ford is expected to announce a partnership with Google to create self-driving vehicles, a synergistic pairing that boosts both companies’ fortunes. Continue reading CES: Ford/Google Partnership Highlights Autonomous Cars

Infiniti Launches Marketing Campaign with Responsive Video

Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video

Apple Outlines Advertising Strategy for iTunes Radio Partners

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

Facebook Responds to Activist Concerns About Hate Speech

Facebook acknowledged yesterday that its systems have failed to effectively identify and remove hate speech, particularly in regards to gender-based issues. The announcement was made in response to pressure from feminist groups that want to ban a growing amount of text and images that promote violence against women. Facebook has promised to make a number of changes, including new employee training and measures of user accountability. Continue reading Facebook Responds to Activist Concerns About Hate Speech

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