MPA Plans to Enlist Congress in Its Fight Against Movie Piracy

The Motion Picture Association is stepping up its anti-piracy efforts to counter the increasingly sophisticated operations of global intellectual property thieves. The gauntlet was laid down by MPA Chairman and CEO Charles Rivkin in an address at CinemaCon 2024, where he said the offenders “aren’t teenagers playing an elaborate prank,” but are “real-life mobsters, organized crime syndicates,” responsible for the loss of more than $1 billion at the domestic box office. Rivkin — formerly U.S. Assistant Secretary of State for economic and business affairs — said he will “work with Congress to enact judicial site-blocking legislation here in the United States.” Continue reading MPA Plans to Enlist Congress in Its Fight Against Movie Piracy

Streaming Giants Form Trade Group as New Regulations Loom

Some of the nation’s biggest streaming services have banded together to form a trade group, the Streaming Innovation Alliance, that will lobby at federal and state levels for policies that support their goals. Early members include Max, Netflix, Paramount+, Peacock, The Walt Disney Company, TelevisaUnivision, ViX, BET+ and the MPA. Signing on as advisors are Washington D.C. veterans Fred Upton, who headed the House Energy and Commerce Committee, and Mignon Clyburn, once acting chair of the FCC. The creation of the trade group comes as new online regulations loom. Continue reading Streaming Giants Form Trade Group as New Regulations Loom

The Death of Day-and-Date Theatrical and Streaming Releases

National Association of Theatre Owners president and CEO John Fithian proclaimed the end of day-and-date streaming and theatrical releases in an address at CinemaCon 2022, which wraps today in Las Vegas. “I am pleased to announce that simultaneous release is dead as a serious business model, and piracy is what killed it,” Fithian declared Tuesday during his state-of-the-industry address. “When a pristine copy of a movie makes its way online and spreads, it has a very damaging impact.” Motion Picture Association chairman and CEO Charles Rivkin said that pre-release piracy reduces box office revenue by as much as 20 percent. Continue reading The Death of Day-and-Date Theatrical and Streaming Releases

SMART Copyright Act Updates DMCA in Fight Against Piracy

Senators Thom Tillis (R-North Carolina) and Patrick Leahy (D-Vermont) introduced the SMART Copyright Act of 2022, bipartisan legislation they say will “hold tech accountable by developing effective, widely-available measures to combat copyright theft.” While intellectual property owners see the proposal as a positive step to protect creators, critics view it as a potential threat to free speech. Essentially an update to 1998’s Digital Millennium Copyright Act, SMART allows the U.S. Copyright Office to create standard technical measures (STMs) to protect rightsholders through a filtering system implemented by online hosting platforms. Continue reading SMART Copyright Act Updates DMCA in Fight Against Piracy

YouTube Unveils Tools to Create Hundreds of Ads From One

Just in advance of Advertising Week, YouTube is debuting new advertising tools based on Ipsos research that people who watch online video ads are four times more likely to pay attention than to TV ads. The research also showed that promos played on YouTube garner twice as much attention as other social platforms. YouTube added new targeting options to its Custom Affinity Audiences tool, introduced in January. The targeting options, in addition to search, include downloaded apps or real locations customers have visited. Continue reading YouTube Unveils Tools to Create Hundreds of Ads From One

AOL’s Tim Armstrong Sees Major Growth in Mobile Ecosystem

Mobile will “rip through the Internet and traditional media,” says AOL chief executive Tim Armstrong, who was interviewed by Fortune editor Alan Murray at the MPA’s American Magazine Media Conference in New York. Armstrong, who’s been in his role since 2009, believes we’ll see dramatic growth in mobile over the next 30 years, dwarfing the Internet, which he previously thought was “the biggest thing to ever happen in my lifetime.” Verizon bought AOL last year for $4.4 billion. Continue reading AOL’s Tim Armstrong Sees Major Growth in Mobile Ecosystem