By
Paula ParisiNovember 14, 2024
Clip It, the Roblox social media contender in the TikTok space, has crossed the one billion views threshold, according to the company. Roblox reportedly plans to leverage that achievement by launching an ad-supported product for Clip It that merges aspects of its custom-branded Roblox game spaces with programmatic advertising. Clip It offers an endless feed of short-form video, with video ads peppered amidst the content, drawing comparisons to TikTok. Clip It currently serves the same programmatic ads as the Roblox mothership, but that is about to change, thanks to its growing popularity. Continue reading Roblox Plans an Ad Revamp as ‘Clip It’ Passes 1 Billion Views
By
Paula ParisiNovember 1, 2024
Meta Platforms revenue was up 19 percent to $40.6 billion in Q3 compared to the same period one year earlier. Profit rose to $15.7 billion — a 35 percent increase from 2023. The company believes that its years of investments in adtech, artificial intelligence and the metaverse are starting to pay off. In Q3, Meta reported $23.2 billion in expenses and capital expenditures of $9.2 billion. And the company isn’t taking its foot off the accelerator, having increased its annual spending forecast by $1 billion to a minimum of $38 billion. Additionally, Meta’s advertising revenue for Q3 was just a tick under its high-end spend projection of $40 billion. Continue reading Meta’s Investments in Adtech, AI, the Metaverse Yield Results
By
Paula ParisiOctober 31, 2024
The first big play from Disney following February’s $1.5 billion investment in Epic Games is “ESPN Football Island,” available now as part of the “Fortnite” social gaming platform. The new sports-themed experience is designed to get football in front of younger fans. Games include navigating an obstacle course and “high-intensity box fights,” with the main action centering on “Touchdown Rush,” where players “team up with friends and enter the stadium to navigate rocky terrain, a lava moat, and the other team,” according to ESPN. The experience includes participation from ESPN announcers and will soon feature regular updates highlighting the current season. Continue reading Disney, Epic Launch ‘ESPN Football Island’ Experience Online
By
Paula ParisiOctober 25, 2024
Epic Games has launched Fab, an online marketplace for buying, selling, sharing and discovering digital assets. Fab supports different types of creators with content for use across Unreal Engine, Unity 3D and Unreal Editor for Fortnite (UEFN). Developers will be able to access Fab in the Unreal Engine 5 Editor, while “Fortnite” creators can look forward to tapping game-ready assets through Fab in UEFN. Epic says Fab will eventually support all game engines. It’s live now on the Web, though the Fab UEFN integration “is undergoing maintenance” while the Unreal Engine 5 Editor implementation is “coming soon.” Continue reading Epic’s Fab Marketplace Has Open Approach to Digital Assets
By
Rob ScottAugust 5, 2024
Facebook parent Meta announced better-than-expected earnings for Q2 last week, surpassing Wall Street estimates for revenue and profit. The company plans to continue spending heavily on artificial intelligence and virtual reality, despite significant losses in its AR/VR and metaverse businesses. Meta reported a revenue increase of 22 percent from $32 billion for the same quarter last year, representing four straight quarters of growth exceeding 20 percent. The company noted that net income jumped 73 percent to $13.47 billion. Advertising revenue, largely from Facebook and Instagram, was up 22 percent year-over-year. Continue reading Meta Reports Q2 Digital Ad Growth, Will Continue AI Spending
Meta Platforms CEO Mark Zuckerberg recently announced that the company will test a feature to create AI characters through the AI Studio on Instagram that can engage with fans and respond to messages. “Rolling out an early test in the U.S. of our AI Studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram,” he wrote. “These will primarily show up in messaging for now, and will be clearly labeled as AI.” Zuckerberg noted the beta test will help the company improve AI characters and will be made “available to more people soon.” Meta launched AI Studio last year to help businesses build custom chatbots. Continue reading Meta Testing AI Chatbots for Instagram Created by Its Users
By
Paula ParisiJune 13, 2024
Nokia made what it claims is “the world’s first immersive voice and audio call” using cell phones, made possible by the new 3GPP Immersive Voice and Audio Services (IVAS) codec that lets consumers hear 3D spatial sound in real-time. The codec — which Nokia participated in crafting — is a major leap from today’s standard monophonic smartphone voice call experience and is part of the upcoming 5G Advanced standard. The innovation paves the way towards enhanced immersive spatial communications, extended reality and metaverse applications, says Nokia, explaining that it works across “any connected device,” including smartphones, tablets and PCs. Continue reading Nokia Makes the First-Ever 3D Spatial Audio Cell Phone Call
Netflix announced it is launching a “digital theme park” in early access on the Roblox online gaming platform. Web-based universe “Netflix Nextworld” will feature mini-games, easter eggs, watch parties, user-generated content and more “in 3D interactive spaces” based on characters and content from popular Netflix franchises such as “Stranger Things,” “One Piece,” “Cobra Kai” and the “Rebel Moon” movies. There will also be an activity based on the upcoming animated series, “Jurassic World: Chaos Theory.” Users will be able to collect objects and wearables from the shows and movies to post in their Fan Pods, which can be shared online with friends. Continue reading Netflix Teams with Roblox in Creation of ‘Digital Theme Park’
By
ETCentric StaffFebruary 28, 2024
The Walt Disney Company has selected five companies to be in its annual Accelerator program, three of them AI startups, one in robotics and one developing VR. The program, now in its tenth year, identifies promising new tech companies to benefit from Disney funding and mentorship in exchange for an inside track on talent and acquisitions. The class of 2024 includes AudioShake, which leverages AI to aid in mixing and dubbing audio tracks for mixing or dubbing; ElevenLabs, which has a text-to-speech app for GenAI voicing; and Promethean AI, a digital archives search platform that informs prototype design. Continue reading Latest Disney Accelerator Backs AI, VR, Autonomous Vehicles
By
Paula ParisiJanuary 17, 2024
Sony Corporation debuted a mixed reality headset “aimed at supporting creators in sophisticated 3D content creation.” The Sony XR HMD includes “an XR head-mounted display with 4K OLED Microdisplays and Sony’s proprietary rendering technology” to enable real-time, high-definition “rendering of textures of 3D objects and facial expressions of human characters,” Sony announced at CES. The electronics giant disclosed plans to “collaborate with developers” of 3D production software, “including in the entertainment and industrial design fields.” At launch, Sony is exclusively partnered with Siemens to develop a collaborative product design solution. Continue reading CES: Sony’s Mixed-Reality Headset Built for Content Creation
By
Paula ParisiJanuary 9, 2024
Seattle-based tech firm Ixana is at CES 2024 demonstrating its Wi-R communication chip, which “reduces energy consumption by 100x compared to radiative wireless technologies like BLE, Wi-Fi, cellular, Zigbee and Z-Wave, enabling a paradigm shift in wearable technology,” according to the company, which nabbed a CES Innovation Award. The 4Mbps YR22 Wi-R chip offers “continuous charging-free body-worn health monitoring, video streaming for extended reality, and intuitive human-computer interaction,” Ixana says, explaining it works via algorithms that run via distributed computing on battery-powered devices. Continue reading CES: Ixana Transforms Human Body into Networked Receiver
By
Rob ScottJanuary 3, 2024
Meta Platforms has reportedly been investing billions of dollars each quarter in developing the metaverse, which CEO Mark Zuckerberg has described as the future of the company. Although sales of VR headsets and AR glasses dropped nearly 40 percent in the U.S. (according to research firm Circana), Meta continues to tout the intersection between AI and the metaverse. “The progress we made in 2023 means generative AI is making its way into the heart of the world’s most popular apps, mixed reality is now at the core of a mass market headset, and Ray-Ban Meta smart glasses will let AI see the world from our perspective for the first time,” explained Andrew Bosworth, CTO and head of Meta’s Reality Labs. Continue reading Meta Platforms Continues Its Pursuit of AI and the Metaverse
By
Paula ParisiOctober 17, 2023
Watch brand Diesel continues its exploration of Web3 and the metaverse with its new Vert line, a collaboration with Fossil dropping November 2. The “narrative-driven brand experience” for Vert centers on a game-like digital adventure called “the Vert Metamorph Experience” that that can be explored online and instore through November 17. The Metamorph virtual world is inspired by Vert design details resulting in an environment both organic and futuristic. There, visitors will try to advance through challenges as an NFT-minted “A:VERT:AR” trying to reactivate time in land where it has stopped. Continue reading Diesel Vert Watch Debut Powered by Web3 Promo with NFTs
By
Paula ParisiOctober 3, 2023
Swiss technology firm CREAL has announced what it calls a breakthrough in lightfield technology that can greatly improve augmented reality experiences. The tech is set to be commercially released in early 2024 for integration into third-party products, CREAL CEO Tomas Sluka says the advancement will make it more comfortable to wear AR glasses, reducing eye strain, nausea and fatigue. While other companies approach AR’s challenges through solutions including passthrough, monocular projection and varifocal display, CREAL says the stack it’s built for lightfield display addresses the most pressing common issues. Continue reading CREAL Plans Launch of Commercial Lightfield AR Next Year
By
Paula ParisiSeptember 20, 2023
Meta Platforms will offer its “Horizon Worlds” virtual reality experience to the world at large, making it available in 2D via mobile and browsers on the Web, starting with early access. Initially, a “small number of people” will be able to tap into the FPS game “Super Rumble” via the Meta Quest app on Android, with iOS availability over the next few weeks and “more experiences to come.” Early access can also be requested by those who prefer to use computer browsers at horizon.meta.com. “The metaverse should be available to everyone — no matter what device they’re on,” Meta suggests. Continue reading Meta’s ‘Horizon Worlds’ Offers Metaverse on Mobile, the Web