McDonald’s is buying Dynamic Yield, an Israeli startup decision-logic technology company, for $300+ million with the aim of better personalizing its menus. The technology will let restaurants vary their electronic menu displays depending on the weather, time of day or regional preferences — and suggest meal add-ons. McDonald’s serves about 68 million customers every day, the majority of whom use the drive-thru window. Chief executive Steve Easterbrook has pushed technology to drive sales and lift the company’s profile. Continue reading McDonald’s Uses Machine Learning to Modernize its Menus

Facebook is updating its Messenger platform to make it easier for users to interact with bots. The interface now has a nested menu that categorizes all of the bot’s capabilities. Facebook also created a new option to allow developers to hide the chatting screen so that customers don’t even have to conduct conversations with bots anymore. This update seems to limit the capabilities of bots and future voice-computing software. It arrives as one launch partner of the bot platform is returning to email rather than using Messenger for customer notifications. Continue reading Facebook Rolls Out Menus to Simplify Use of Messenger Bots

PlayStation Now, Sony’s all-you-can-play game subscription service, just launched its new dedicated subscription app, codenamed Apollo, which streamlines the former transactional experience of sifting through numerous menus to find desired games. The new interface and navigation system is designed with an emphasis on visuals, similar to the Netflix and Hulu interfaces. Since its January launch on the PlayStation 4 console, PlayStation Now features more than 125 games available for streaming. Continue reading PlayStation Now Improves Search, User Experience with Apollo

Roku, maker of set-top boxes that stream video from services such as Amazon, HBO GO, Netflix and Vudu, has partnered with Chinese manufacturers Hisense and TCL to offer its software directly in new HDTV sets. Both companies will offer four Roku-powered TVs each. TCL’s sets (ranging from 32- to 55-inches) are slated to ship this month, while Hisense’s H4 Series (40- to 55-inches) will be available this fall. Roku first revealed its integrated TV plans at January’s CES in Las Vegas. Continue reading Roku-Powered HDTVs are Coming Soon from Hisense and TCL