ETC Celebrates 25th Anniversary With Studio Tech Leaders

On June 26th at USC’s Town & Gown, ETC@USC convened its annual dinner with studio technology leaders that celebrated the think tank’s 25th anniversary, and honored Dean Elizabeth Daley with the Bob Lambert Technology Leadership Award. The event was presented by Western Digital, with supporting sponsors Equinix and Salesforce, and featured a panel discussion with the technology leaders of 20th Century Fox, Marvel Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. Continue reading ETC Celebrates 25th Anniversary With Studio Tech Leaders

Rovio Self-Finances ‘Angry Birds’ Movie to Control Franchise

Finnish company Rovio Entertainment decided four years ago that, rather than license the “Angry Birds” characters to a Hollywood studio, it would finance its own $73 million movie. Since opening on Friday in some territories, Rovio’s gamble has thus far resulted in a $43 million gross. Companies such as Lego A/S and Hasbro turned to studios to finance their films, but Rovio took the same path Marvel did when it made “Iron Man,” with the goal of controlling the franchise over the long term. Continue reading Rovio Self-Finances ‘Angry Birds’ Movie to Control Franchise

3D Printing Brings More Piracy Issues to Entertainment Industry

The rise in accessibility to 3D printing has provided avid fans and hobbyists with the ability to print their favorite characters and props from movies, TV shows, comics and video games, which often violates the intellectual property rights of entertainment companies. So far, Hollywood has not taken any significant legal action against 3D printers. Paramount Pictures, Marvel Studios and Warner Bros., however, are among those that have responded by releasing sanctioned 3D designs as a promotional tool prior to movie release dates. Continue reading 3D Printing Brings More Piracy Issues to Entertainment Industry