Magic Leap and Google have entered into a strategic partnership to develop augmented reality solutions, combining Magic Leap’s optics expertise with Google’s technology platforms. “By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.” Google VP and General Manager of AR/XR Shahram Izadi said of the union, seen by some as effort by Google to jumpstart an XR business that could someday be competitive with offerings from Meta, Microsoft and now Apple. The company was an early mover in the space, with Google Cardboard and Google Glass, but dropped out. Continue reading Google Teams with Magic Leap in Another Run at AR Glasses

The Flamera, a prototype augmented reality headset from Meta Platforms, won the coveted Best in Show award at Siggraph 2023 earlier this month, drawing attention for its buggy “fly eyes” appearance as well as lens design that takes an unconventional approach to solving AR’s “passthrough” challenge. Since AR glasses are meant to work IRL, developers typically use external cameras to let the real world pass through. Meta abandons existing solutions for a novel approach it calls “lightfield passthrough” that pairs image sensors with apertures to control the incoming light. Continue reading Meta Flamera Prototype Takes on AR Passthrough Challenge

Films shot using the 3D world-building tool Mona will compete in what is being billed as “the world’s first metaverse short film festival.” Running September 26-29, the Mona Shorts Fest will take place in the immersive environment app that CEO Justin Melillo has coined “the Monaverse.” “With an entire film studio at your fingertips through Mona’s SDK and in-world experience, imagine what story you could tell,” the festival’s website suggests. Last summer, the company announced more than $14 million in Series A funds after “thousands of creators” used the platform to build experiences for Web3. Continue reading Films Shot ‘In-World’ at Mona Get Their Own Shorts Festival

A new $2,000 mobile device called “Spacetop” comes with its own augmented reality glasses that can create a 100-inch virtual display. Sightful, the Tel Aviv-based startup behind the new AR laptop, was co-founded by CEO Tamir Berliner and COO Tomer Kahan, both previously with Florida-based AR glasses firm Magic Leap. Spacetop utilizes a custom operating system that Sightful says is compatible with Web-based applications such as Google Workspace, Zoom and Figma. The glasses reportedly offer resolution of 1080p per eye, which Sightful says provides sub-pixel viewing resolution. Continue reading Sightful’s Spacetop AR Laptop Offers 100-Inch Virtual Display

The most impressive feature of the Magic Leap 2 demo at CES 2023 involves Global and Segmented Dimming. Global Dimming is a feature that dims the entire display without dimming digital content to make text and images more solid and precise. Segmented Dimming dims specific portions of the display to enhance legibility and clarity of selected content, and can also be used to focus attention to areas or components of interest. Both of these features produced outstanding visual results during our CES demo. Segmented Dimming produced very bright digital objects in front of a well-lit room, while Global Dimming could be used for VR immersion. Continue reading CES: Magic Leap 2 Exhibits Impressive Dimming Capabilities

Announced in 2019, the Magic Leap 2 augmented reality headsets are now being demoed for reviewers, with a commercial launch set for later this year. In 2020 the company shelved consumer plans to focus on enterprise clients in areas like healthcare, manufacturing and defense, where it will compete against Microsoft’s HoloLens. Offering a significantly improved field of view compared to the original 2018 Magic Leap, the new Magic Leap 2 is also lighter and more powerful than its predecessor. The new goggles are wired to a disc-shaped processor that must be carried or clipped on for mobility. Continue reading Magic Leap 2 Lighter with Better Field of View Than Original

Meta has a VR megaphone; Apple has been working on an AR headset; and Microsoft wants the best of both worlds, with its mixed reality HoloLens and headset-agnostic Xbox game platform. But observers say don’t count Google out. The search giant is reportedly ramping up its headset efforts under the codename Project Iris with a release target of 2024. As with HoloLens and, experimentally as of last summer, Passthrough API-enabled Oculus Quest 2 headsets, Google’s device-in-progress is said to use an outward-facing camera to provide a real-world backdrop for digital images. Continue reading Google Quietly Developing Cloud-Based Android AR Goggles

Next year, Apple is expected to unveil a glasses-like wearable that will be its big follow-up to the iPhone. This headset is expected to offer layers of information, objects and data spread to augment reality. Although Apple has remained mum on its plans for smart glasses, CEO Tim Cook is not shy about referencing AR and its “critically important” role in the company’s future, in September describing himself to a YouTube influencer as “AR fan #1,” and in a separate interview calling augmented reality one of the “very few profound technologies.” Continue reading Apple’s Next Major Product Could Involve Augmented Reality

During the COVID-19 pandemic, IDC reported that Facebook sold more Oculus Quest 2 VR headsets than before. Now Facebook offers Quest 2 owners Horizon Workrooms, a free VR service that offers virtual meeting rooms. Users can participate with a customized cartoon avatar and the room offers virtual white boards for drawing and writing, a step towards what chief executive Mark Zuckerberg dubs the “mixed-reality future” for its 3.5 billion users. Zuckerberg introduced Workrooms in VR with employees and reporters in attendance. Continue reading Facebook Steps into Workplace VR with Horizon Workrooms

During last week’s Snap Partner Summit 2021, Snap showcased Spectacles, a new augmented reality version of its glasses that is not yet commercially available. Instead, the goal is to inspire creators to design new augmented reality experiences, with the aim of capitalizing on e-commerce. The company also updated the Scan feature, which, in concert with partners, allows use of the camera to identify everything from plants to dog breeds and car models. Chief executive Evan Spiegel said the moves are “a meaningful step forward in our platform strategy.” Continue reading Snap Introduces Augmented Reality Spectacles for Creators

New augmented reality glasses intended for consumers are on the horizon. Facebook plans to release a version in partnership with EssilorLuxottica’s Ray-Ban brand and is developing AR glasses that work with sensor-enabled wristbands. Meanwhile, Niantic and Qualcomm have teamed to manufacture AR glasses, and Apple is working on an AR headset for consumers, to be followed by AR glasses. Snap is also developing AR glasses aimed at consumers. Google, which debuted Google Glass in 2013, is also said to be planning another attempt at the consumer market. Continue reading Facebook, Apple, Niantic Develop AR Glasses for Consumers

Rony Abovitz, who stepped down as chief exec of augmented reality company Magic Leap in 2020, is now heading Sun and Thunder, a startup focused on synthetic characters and interactive storytelling made possible by spatial computing. That latter goal leans into the work Abovitz did at Magic Leap to create mixed reality experiences. Abovitz said Sun and Thunder is building its own technology platform, the TREX101, and output isn’t tied to any specific media or platform. Meanwhile, Magic Leap is now headed by former Microsoft executive Peggy Johnson. Continue reading Former Magic Leap CEO Now Building Synthetic Characters

Magic Leap is exploring the possibility of a sale, according to sources. The Florida-based startup raised $2.6 billion to create augmented reality products, and now has hired an adviser to consider “strategic options” for moving forward. In addition to the potential of a sale, Magic Leap could sell a stake in the company or form a strategic partnership. The company is valued at $6 billion to $8 billion. Among the company’s largest investors are Alphabet’s Google and China’s Alibaba Group Holding. Continue reading Magic Leap Is Considering a Sale, Stakeholder or Partnership

Magic Leap formally released Magic Leap 1, its much-anticipated augmented reality headset. The name was changed from the beta version, Magic Leap One Creator Edition, that has been selling at $2,295. Magic Leap 1, priced at $2,995, is targeting enterprise customers since the price is too high for most consumers. Accordingly, the headset was released with enterprise-oriented apps, including 3D visualization, communication, collaboration, location-based services, learning/assistance and “copresence.” Continue reading Magic Leap Launches New Enterprise-Focused AR Headset

Amazon, Apple, Facebook, Google, Magic Leap, Microsoft and Snap are among the Big Tech companies working on creating smart glasses that we can wear everywhere — and that may even replace our smartphones. Currently, glasses are too big (and expensive), but in time are expected to achieve a sleeker form factor and come down in price. Smart glasses promise to dramatically shift how we engage with the world, and some advocates believe we will eventually be able to replace every screen we use with a single pair of glasses. Continue reading Big Tech Companies Make Progress on AR Smart Glasses