YouTube Doubles Down Against Article 13, Industry Responds

YouTube’s global head of music Lyor Cohen recently published an op-ed in the U.K.’s Music Business Worldwide redoubling YouTube chief executive Susan Wojcicki’s impassioned blog posts against the EU Copyright Directive’s Article 13. He insisted that, under Article 13, “artists, labels and the entire music industry … will make less money from YouTube, not more” and that “emerging artists will find it harder to be discovered and heard on the global stage.” The music industry has rebutted his arguments. Continue reading YouTube Doubles Down Against Article 13, Industry Responds

YouTube Readies Subscription-Based Music Streaming Service

According to sources, YouTube will debut a paid music service in March, marking the third attempt by parent company Alphabet to compete with Spotify and Apple. Warner Music Group has reportedly already signed on to the new effort and discussions are underway with the other two major record labels, Sony Music Entertainment and Universal Music Group, as well as Merlin, an alliance of independent labels. Apple and Spotify’s paid streaming music services have helped the music business grow after two decades of decline. Continue reading YouTube Readies Subscription-Based Music Streaming Service

Plans Confirmed to Merge Google Play Music, YouTube Red

At the New Music Seminar conference in New York, YouTube head of music Lyor Cohen said the company plans to create a new streaming service by merging Google Play Music and YouTube Red. “Right now, YouTube’s music ecosystem is unnecessarily complicated,” suggests The Verge. “There’s YouTube Red, which removes ads from videos and lets you save them offline, while also giving you access to Google Play Music for free. Then there’s YouTube Music, which anyone can use, but it gets better if you’re signed up for YouTube Red.” The move is meant to simplify the offerings and attract more subscribers. A date has not yet been announced. Continue reading Plans Confirmed to Merge Google Play Music, YouTube Red

Music Industry, YouTube Battle Over Perceived ‘Value Gap’

As the $7.7 billion U.S. music industry has moved from CDs to streaming, the top venue has become — not Spotify or Pandora — but YouTube, which is responsible for 25 percent of all music streamed. But that’s a problem since accessing music on YouTube is free, and music labels are increasingly unhappy that the platform pays less for songs than other streaming sites, calling it a threat to the music industry. The music industry has begun taking its concerns to regulators, not just in the U.S., but around the world. Continue reading Music Industry, YouTube Battle Over Perceived ‘Value Gap’