Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal

Microsoft-owned business and employment-focused social platform LinkedIn plans to add games and a vertical-scroll feed of short videos. But the career-centric platform will still be all work, even as it adds play. The intent is to have the TikTok-like video feed filled with professionally themed content, and the games will be geared toward relationship building, while also potentially getting people to spend more time using LinkedIn. The video feed is in the test phase, while code hinting at the direction of the gaming feature has been discovered by some astute app watchers. Continue reading LinkedIn Tests Vertical Video Feed, Experiments with Games

Adobe’s upcoming GenStudio for marketers and an expanded agreement with Microsoft to integrate the Adobe Experience Cloud’s customer insights and generative AI from Firefly directly into Copilot were the big buzz at Adobe Summit 2024, which wrapped Thursday after four days in Las Vegas. Currently in beta, GenStudio will allow advertisers and brands to quickly plan campaigns and create ads, then activate, manage and measure the results with native integrations across Adobe Experience Cloud and Creative Cloud. General release is expected later this year, with pricing to be announced. Continue reading Adobe Promos GenStudio for Brands and New Microsoft Deal

While YouTube and Facebook are the most-used platforms among U.S. adults, TikTok is the fastest growing, according to a new Pew Research survey on social media usage. Google’s YouTube led in popularity by a wide margin, with 83 percent of the 5,733 U.S. adults polled reporting they had used it at some point. Meta Platforms’ Facebook took second place, with 68 percent of respondents having at least tried it. Those two platforms also stood out for having the majority through each age demographic subset. Instagram, also owned by Meta, took third place, with 47 percent of respondents attesting they had used it. Continue reading YouTube, Facebook Most Popular Social Apps Among Adults

Meta Platforms is offering its social media users a “more seamless shopping experience” by inviting them to link their Amazon accounts to Facebook and Instagram so purchases will complete without having to leave the apps when clicking on display ads. “The opt-in experience will allow you to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram,” according to Meta. In the past year, Meta has made improvements to its online ad system, leveraging artificial intelligence to counter the effect of Apple’s 2021 privacy changes. Continue reading Meta, Amazon Team for In-App Shopping on Social Platforms

LinkedIn expects to pass the 1 billion user mark this month, and timed to that feat is unleashing a new suite of AI productivity tools, including job coaching, personalized digests and help writing original content for the platform. The new machine learning assists will initially be available only to Premium subscribers, centered on the aforementioned three main areas. The move follows months in which LinkedIn has been upgrading its AI capabilities in areas like automated recruiter messaging, job descriptions and profile writing suggestions. The improvements draw on OpenAI technology, in which LinkedIn parent Microsoft has an ownership stake. Continue reading Nearing 1 Billion Users, LinkedIn Debuts Job Coach Chatbot

Elon Musk’s X social media service will soon launch two new monthly subscription tiers, a $16 X Premium+ plan with no ads, and a budget-priced $3 option with “most” of the same features “but no reduction in ads.” Musk had for some months been discussing new paid subscription options as part of an effort to fight spam and bots on the platform. In November, the company began offering an $8 monthly X Premium subscription (formerly Twitter Blue) that includes blue check verification and the promise of some boosted post exposure. Musk is also envisioning a digital wallet with financial services, business applications to compete with LinkedIn, and a news wire service. Continue reading X to Launch Paid Tiers in Next Move Toward ‘Everything App’

Likewise, a startup discovery platform backed by Bill Gates, is launching its own free chatbot named Pix. Billed as “the world’s first personal entertainment companion,” Pix helps users find TV shows, movies, books and podcasts, drawing from 600 million consumer data points. Trained on OpenAI models, Pix uses natural-language processing to answer user questions submitted by text, email or on the web at Likewise.com. Responses are promised “within seconds,” and Pix will learn users’ preferences over time. Likewise claims to have more than six million registered users. Continue reading Likewise: Startup Backed by Bill Gates Launches Pix Chatbot

LinkedIn is unveiling new AI features to improve job hunting, marketing and sales tools for its nearly 1 billion users. The Recruiter talent sourcing platform, LinkedIn Learning and more are all getting AI assists. A central use of AI is “to take on some of workers’ day-to-day drudgery, freeing extra time for the more people-centric, strategic aspects of their job,” according to the social business platform, which just wrapped its 12th annual Talent Connect Summit. The proliferation of evolving generative AI tools is triggering new workflows for recruiters, job hunters and employees. Continue reading LinkedIn Taps OpenAI to Upgrade Business Marketing Tools

IATSE, the International Alliance of Theatrical Stage Employees, has adopted what it is calling “Core Principles for Applications of Artificial Intelligence and Machine Learning Technology” in the entertainment industry. Unveiled last week, the document follows the May creation of the group’s Commission on Artificial Intelligence. The activity is meant to convey a proactive approach to the challenges and opportunities ahead. “With AI, the stakes for IATSE members in all crafts is high,” said IATSE International President Matthew Loeb. “There is much work to do, but I am pleased to report the union’s efforts are already well underway.” Continue reading IATSE Unveils Its Core Principles for AI and Machine Learning

AI-startup Inflection has unveiled a new foundation LLM (large language model) to power its Pi chatbot. Inflection-1 approximates OpenAI’s GPT-3.5 in terms of size and functionality, which puts it on a par with ChatGPT insofar as model training. Inflection claims its LLM exceeds some benchmarks when tested against that competing system, as well as Meta Platforms’ LLaMA, DeepMind’s Chinchilla and Google’s PaLM-540B. Pi is short for Personal Intelligence, and Inflection compiled its LLM with a goal of creating an emotive AI whose conversation provides a reasonable facsimile of empathy and human-like sensibilities. Continue reading Inflection Shares Test Results for Its First AI Language Model

President Biden heralded the “enormous promise” of artificial intelligence while pointing out that we must manage risks to society and our economy. These include misinformation and job loss. Meeting with experts in San Francisco, Biden said AI is already fueling “change in every part of American life, often in ways we don’t notice.” Citing social media and its potential harms, Biden called for proper AI guardrails. The Bay Area visit was part of Biden’s 2024 reelection fundraising campaign, and included an event co-hosted by venture capitalist Reid Hoffman, who was integral to the launches of LinkedIn and PayPal. Continue reading Feds Escalate Urgency Around AI, Biden Meets with Experts

Hollywood talent discovery platform HUSSLUP debuted its desktop app this week, staking its claim as the LinkedIn of the entertainment community. With backing from Comcast NBCUniversal’s LIFT Labs accelerator and various venture funds, the job search and networking hub aims to help young professionals who want to break into the world of production for film, television and games. The company launched as a mobile app in December, when it announced a $2.5 million seed round and 4,000 job-seeking members. HUSSLUP has separate logins for creative professionals and entertainment companies, offering functionality catering to each. Continue reading HUSSLUP Aims to Become Entertainment Industry’s LinkedIn

Social media companies appear to be reducing efforts to combat misinformation at a time when the capabilities to foist false narratives is reaching new levels of sophistication. As a result of staff cuts at Alphabet, Google’s YouTube subsidiary is reportedly left with one person overseeing worldwide misinformation policy. Twitter eliminated its safety and trust division, while Meta also made changes to its disinformation filtering. Meanwhile, The Guardian has unearthed Israeli misinformation contractors operating under the name “Team Jorge” that says it manipulated more than 30 presidential elections worldwide. Continue reading Disinformation Rising on Social Platforms as Policing Wanes

Spotify is estimated to have a one-third share of the global music-streaming market, and now the company is making a mark in B-to-B with Backstage, an open-source framework for building developer portals that is now in use by an estimated 200 companies, including American Airlines, Netflix, Roku, Epic Games, VMware and LinkedIn. Backstage centralizes management of engineering tools, resources and documentation — from CI/CD status and Kubernetes monitoring to API and library docs and more. While Spotify has made Backstage available free, it’s now introducing a package of five premium plugins via paid subscription. Continue reading Spotify Launches Premium Plugins for Backstage Framework