As streaming services proliferate, so does the technology that tracks their viewers. AT&T, Roku, and ad giant Publicis, among others, are harvesting viewers’ email addresses and the devices they use to stream content. Privacy advocates are concerned, with Center for Digital Democracy executive director Jeff Chester calling the practice a “digital daisy chain of data-gathering on viewers.” But advertisers find the opportunity to gather the specific data available with streaming services too appealing to pass up. Continue reading Advertisers Turn to Streaming Services for More User Data

YouTube has agreed to stop targeted ads that appear during videos that children are likely to watch, said sources. The Federal Trade Commission, which has been investigating whether YouTube violated the Children’s Online Privacy Protection Act (COPPA), reached an agreement with the company but hasn’t made its terms public yet. It isn’t clear whether YouTube’s move to end targeted ads in children’s videos is in response to the settlement. The move is expected to impact ad sales, and sources said YouTube’s plans could change. Continue reading YouTube Finalizes Plans to End Targeted Ads For Children

YouTube Kids, a standalone app that launched a year-and-a-half ago, has been a big success, with more than 10 billion video views annually and a position as one of the top five kid apps in the iOS and Android app stores. But although YouTube has vetted the content to be kid-appropriate, not so the advertising, which ranges from product placement to pitches for junk food. Last year, the Center for Digital Democracy and Campaign for a Commercial-Free Childhood asked the Federal Trade Commission twice to investigate. Continue reading YouTube Kids Goes Behind Paywall to Lose Inappropriate Ads

In what could potentially become a controversial move, Google has plans to offer accounts to children under the age of 13 for the first time. Google services such as Gmail and YouTube do not currently offer accounts to kids (although kids can log on anonymously or pose as adults). Now Google is planning a new approach that encourages parents to open accounts for their children, and in the process control how they use Google services and the information that is collected about their kids. Continue reading Google Planning to Offer Accounts to a Younger Demographic