Verizon Offers Perks to Those Willing to Share Personal Data

Verizon announced its new Smart Rewards program this week that provides consumers with the opportunity to accrue points in a credit card-style program that offers discounts for dining, shopping and travel. Signing on to the Verizon site, paying bills online and participating in the trade-in program lead to earning points. However, participants also have to sign up for Verizon Selects, which collects location, Web browsing and mobile app usage data for marketing purposes. Continue reading Verizon Offers Perks to Those Willing to Share Personal Data

Rovi Tech Personalizes Cable Guide with Recommendations

California-based Rovi is developing technology that will turn cable TV guides from endless grids to a more-personalized recommendation service. Its version of the TV guide tracks viewer habits to make recommendations based on what the viewer has watched before, at what time, and even in what room. It searches through the live line-up, on-demand content, and Netflix to make recommendations. Users can also search for movies and shows using voice commands. Continue reading Rovi Tech Personalizes Cable Guide with Recommendations

Facebook to Offer Expanded User Data for More Targeted Ads

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

Big Brands Respond to Value of Facebook Advertising Tools

Facebook reached record profits as evidenced in its fourth-quarter financial report, thanks in part to its investment in resources to prove its worth to advertisers. Currently, the company’s market value is at almost $150 billion, and advertisers are responding by spending even more in advertising on the social media site. New tools for marketers allow them to target users based on their in-store spending habits, increasing the value of ads on the site. Continue reading Big Brands Respond to Value of Facebook Advertising Tools

White Paper Suggests Alternatives to the Fading Web Cookie

As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie

More Companies Turning to Video Analysis to Measure Big Data

When it comes to big data, video is being regarded as the next big thing to help collect — and help make sense of — information from consumers. At the Structure Data 2014 conference in March, techies and business people will come together to talk about how video can be used for things other than content creation and passive surveillance. Video analysis, for example, is becoming more widely used by retailers and companies to figure out consumers’ shopping habits. Continue reading More Companies Turning to Video Analysis to Measure Big Data

BBC iPlayer Peak Times Vary Between TV and Mobile Viewers

BBC’s iPlayer streaming service shows that Britain’s TV viewers have different consumption habits than Netflix customers here in the U.S. The iPlayer service, which offers live and on-demand shows for viewing, indicates viewership habits that reflect traditional TV viewing, with varying peak times. The majority of BBC’s viewers still watch traditional television, but the definition of “prime time” changes along with the shift to streaming. Continue reading BBC iPlayer Peak Times Vary Between TV and Mobile Viewers

New Sensor Technologies Have Untapped Potential in Retail

Embedded sensor technology has proven to be useful in a number of markets, but some are saying it can revolutionize the retail experience for both companies and consumers if used to its full potential. Though online retail is booming in popularity, many transactions still take place inside physical stores, often with the aid of a mobile device. By linking up those factors, shoppers’ experiences will be more productive, and companies will benefit with greater profits. Continue reading New Sensor Technologies Have Untapped Potential in Retail

Second Screen Apps: Has TV Become the Second Screen?

Television networks are creating companion apps for their successful shows, social TV startups are developing chats and check-ins for second screen experiences, and others are pushing for new ideas to redesign today’s programming guide. But the second screen trend has thus far been based on the premise that the TV screen in the living room is the center of most consumers’ entertainment. Some are suggesting that this viewpoint is no longer accurate and, in fact, may not have been true in the past. Continue reading Second Screen Apps: Has TV Become the Second Screen?

Online Shopping Goes Visual: Hi-Res Images Replace Text

The text-driven model of e-commerce that emerged during the first 15 years of online shopping is giving way to a more visual model. Today, many consumers are more inclined to peruse high-resolution images of products posted by family, friends and online colleagues than read traditional product descriptions that appear as text. These same consumers will then often click through from the images to purchase products that sound and look the coolest. Continue reading Online Shopping Goes Visual: Hi-Res Images Replace Text