Facebook Tech Problems Impact Ad Campaigns, Businesses

After Facebook’s “conversion lift” tool overestimated the effectiveness of advertising campaigns, impacting marketers total spend, the company is offering millions of dollars in credit. The error was undetected for a year beginning August 2019. Some of the advertisers said their confidence in Facebook’s metrics is now shaken, especially at a time of cutting costs and concern over ad spending. Small businesses are also seeing their accounts blocked without explanation and no recourse due to Facebook’s increased reliance on AI and automated filters. Continue reading Facebook Tech Problems Impact Ad Campaigns, Businesses

Facebook at a Crossroads as More Advertisers Join Boycott

As the advertiser boycott of Facebook grows over its policy to allow hate speech, Facebook is showing the first signs of concern. Last week, its top advertisers — including Coca-Cola, Pfizer and Unilever — paused advertising to signal their displeasure over the social media platform’s stance. In a virtual meeting, said sources, chief executive Mark Zuckerberg doubled down, telling these advertisers that he won’t back down. Now communications chief Nick Clegg stresses the company is trying to curb hate speech. Continue reading Facebook at a Crossroads as More Advertisers Join Boycott

Facebook Removes More Fake Accounts and Hate Speech

In Q1 2019, Facebook removed 2.2 billion fake accounts from its popular social platform. That compares to 583 million fake accounts the company deleted in Q1 2018; in Q4 that year, it removed “just more” than 1 billion. Facebook said that “the vast majority” is removed within minutes of being created, so they do not count in its monthly/daily active user metrics. In its biannual report, Facebook also said its automated detection software used to delete “illicit content” was improving, removing more than half of the targeted speech. Continue reading Facebook Removes More Fake Accounts and Hate Speech

Facebook Says Spammers, Not Nation-State, Behind Breach

Facebook’s internal investigation into the recent data breach that affected 30 million user accounts has concluded that the hack was the work of spammers disguised as a digital marketing company, and not foreign nationals. Facebook believes the attack was initiated by a group of Facebook and Instagram spammers that intended to make money by means of deceptive advertising. The FBI is continuing its investigation into the hack, which is the worst security breach in the social network’s 14-year history. Continue reading Facebook Says Spammers, Not Nation-State, Behind Breach

Facebook Offers More Hack Details, Exposes Web Scraping

Facebook downgraded the number of users hacked two weeks ago to 30 million, revealing that the personal information stolen was more substantial for 14 million of the those hacked, including gender, religion, telephone number, email addresses and computing devices used to connect to Facebook. Hackers also captured the last 15 people or things the user had searched for on Facebook and the last 10 physical locations he had checked into. Another 15 million profiles were scraped for names and contact information. Continue reading Facebook Offers More Hack Details, Exposes Web Scraping

Facebook Reveals Another Attack on its Computer Network

In its third security breach reported since June, Facebook announced on Friday that hackers had leveraged a security vulnerability in order to attack its computer network and access the personal accounts of about 50 million of its social platform users. In the two other breaches, hackers unblocked individuals that had been previously blocked by Facebook users, and users’ share settings were manipulated without permission. As a result of this latest breach, “the attackers could use the account as if they are the account holder,” according to Guy Rosen, VP product management for Facebook. Continue reading Facebook Reveals Another Attack on its Computer Network

Facebook Rolls Out Plan in Effort to Increase Platform Security

Last week, Facebook executives detailed their plan to protect future elections from meddling on the social media platform, elaborating on Facebook’s “use of human moderators, third-party fact checkers, and automation to catch fake accounts, foreign interference, fake news, and to increase transparency in political ads,” reports Wired. This comes in response to what happened nearly three years ago, when “a Russian propaganda group infiltrated Facebook and other tech platforms in hopes of seeding chaos in the 2016 U.S. election.”

Continue reading Facebook Rolls Out Plan in Effort to Increase Platform Security