Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads

For years, Google has encouraged publishers to partake in its “first click free” policy, which allows its search engine users to circumvent news website paywalls for a limited amount of content. Publishers have complained that the policy hurts subscription growth, but that if they don’t participate, Google will list their sites further down in search rankings. Now, in response to long-standing publisher opposition, Google is ending that policy, letting publishers determine how users access their sites from search results. Continue reading Google Ending ‘First Click Free’ Policy to Appease Publishers

Apple CEO Tim Cook led a press event yesterday from the Steve Jobs Theater at the newly constructed Apple Park campus in Cupertino. Among the top announcements, Apple unveiled three new iPhones (including the much-hyped 10th anniversary iPhone X), provided details for the swim-proof Apple Watch Series 3 with new dual-core processor, and debuted an updated Apple TV streaming box with 4K Ultra HD and HDR support (starting at $179). Apple also announced it is working with Qi to develop its AirPower wireless charging standard, walked through details for watchOS 4, and revealed a September 19th release date for iOS 11. Continue reading Apple Unveils New iPhones, Watch Series and 4K Apple TV

Adobe Systems debuted services utilizing Sensei, its AI feature, to provide analytics, marketing and aid in automating audio ads from cars connected to the Internet. The data thus far is provided via in-car voice assistants and infotainment apps, but will ultimately include entirely autonomous vehicles. The new service puts Adobe at the head of the pack in offering this kind of data analysis; the company is relying on its experience providing similar digital marketing assistance for computers and smartphones. Continue reading Adobe Debuts AI-Powered Service to Monetize Vehicle Data

Numerous brands suspended ad spending on YouTube after they discovered some of their ads were appearing alongside videos featuring objectionable content. Video analytics firm OpenSlate is now offering an auditing service to address the issue. Ad companies such as Horizon Media, Magna Global, Omnicom Media Group and Publicis Media are using the service, hoping “to reassure marketers that their ads on YouTube are appearing alongside content that’s safe for their brands,” reports The Wall Street Journal. OpenSlate also provides “a deep analysis to ensure clients are getting what they pay for when they buy ads on YouTube, such as reaching the right target audience.” Continue reading OpenSlate Helps Firms Run Ads With Safe YouTube Videos

Australia-based Atlassian, which offers enterprise software, has introduced a new program called Stride that combines chat, conference calls and project tracking. Similar to the company’s HipChat messaging service and Jira project management, Stride is available for desktop computers and mobile phones, and works with competing software. Stride faces a competitive landscape, including Slack Technologies, Dropbox and Microsoft. Atlassian doesn’t use salespeople but rather gets small teams to use its software, and then expands on that foundation. Continue reading Atlassian’s Stride Software Is Designed for Corporate Teams

Apple inked a deal with Warner Music Group, its first with a major label since it launched Apple Music, its streaming music service. According to insiders, Warner will provide Apple with an extensive song catalog for both iTunes and Apple Music. Sources say that Apple will pay a smaller percentage of sales from Apple Music subscribers than it did under its first deal. On-demand streaming is now the dominant model for music sales, and the technology companies and music publishers are creating a framework for doing business. Continue reading Apple Inks Deal With Warner Music Group, Sony Pact Next

According to new data from Pew Research Center, 67 percent of American adults “get at least some of their news on social media,” up from 62 percent in 2016. Facebook is most popular for news, followed by YouTube and Twitter. While percentages did not significantly change year-over-year for platforms such as Facebook, Instagram, Reddit and Tumblr, an increasing number of adults are turning to Twitter, YouTube and Snapchat. Interestingly, millennials do not represent all new social media news consumers. The research found that 55 percent of today’s Americans age 50 or older say they get news on social media sites, a 10 percent increase over last year. Continue reading Pew: 67 Percent of Americans Turn to Social Media for News

Owners of Roku streaming players, sticks and TVs will now have access to a new service — “The Roku Channel” — that offers free, ad-supported streaming of movies and TV shows. The channel, which will roll out in phases “over the coming weeks,” features content that Roku has licensed directly from studios including Lionsgate, MGM, Paramount, Sony and Warner Bros. — and movies from other channel publishers currently on the Roku platform such as American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark and YuYu. Roku expects additional publishers to participate in the future.

Continue reading Roku Delivers Free, Ad-Supported Movies on New Channel

Facebook has focused on an increase in video on its site, but with the growth of video has come a contentious music rights issue. Many of those uploaded videos include music to which Facebook doesn’t have the rights, and the involved rights owners have to ask Facebook to take down the infringing content. After many months of negotiation with music rights owners, Facebook vowed to build a system to identify music that infringes copyrights. While that system is being constructed, say sources, Facebook has begun paying rights holders. Continue reading Facebook Paying for Music While Building its New ID System

Despite an overall slowdown in U.S. productivity, tech companies currently lead the charge in overall spending on research and development, a key factor in measuring productivity of an economy. According to data about companies in the S&P 500 collected by analytic software firm FactSet, Amazon spends more on R&D than any other company in the U.S., followed by Alphabet, Intel, Microsoft and Apple. Other tech companies on the Top 20 list include Oracle, Cisco, Facebook, IBM and Qualcomm. Continue reading Amazon Now Spends More on R&D Than Other Companies

Short video ads are common on Snapchat, Facebook, YouTube and other online platforms, whereas 15-second and 30-second ads dominate on broadcast TV. Fox Sports is now bringing the six-second TV commercial to NFL games and other programming. After testing it during its August broadcast of the Teen Choice Awards, Fox now hopes to make the six-second ad an industry standard. The reason is that the younger demographic, more accustomed to abbreviated video ads on social media, is pushing back against broadcast TV’s long ad breaks. Continue reading Fox Sports Plans to Air Six-Second Ads During NFL Games

Facebook developed mapping technology that has allowed it to create a data map of the human population in 23 countries so far. The map can zero in on any man-made structure as close as five meters, in any country on earth. Facebook says it is using the data to understand how humans are distributed around the planet, and thus be able to determine the best way to provide them with Internet access, via land, air or space. The goal is to create a “multi-pronged” Internet network to serve under-connected populations. Continue reading Facebook Uses Mapping Tech in Effort to Connect the World

Despite earlier concerns over censorship and a cyberattack traced to Chinese hackers — and the fact that its search engine can only be accessed in the region by using VPNs (due to the government’s filtering system) — Google is reportedly ramping up its presence in China. Its careers web page lists nearly 60 open positions in Beijing and Shanghai. According to The Wall Street Journal, at least four of the engineering positions involve artificial intelligence, “including a technical lead to develop a team to work on natural language processing, data compression and other machine learning technologies.” Continue reading Google Ramping Up its Artificial Intelligence Efforts in China

NewTek is making its NDI (Network Device Interface) technology available to creators of live-streaming content, which would enable them to improve their production values and give them a leg up in competing with rivals. NDI technology is a new kind of video signal that is able to broadcast between computers over a local network. Live-streaming site Twitch has used NewTek’s NDI technology to allow its on-screen personalities to play games, while producers edit the live feed in another room, without the need for extra cables. Continue reading NewTek Offers Video Over Ethernet Tech for Live Streaming