Apple Music Pays 1 Cent per Stream but Metric Is Misleading

Apple Music informed musicians that it pays one penny per stream, which is roughly double the rate paid by Spotify, the world’s largest music streaming service. Spotify pays about one-third to one-half penny per stream, which is potentially offset by its 155 million subscribers (out of 345 total active users) versus Apple Music’s 60+ million. The Union of Musicians and Allied Workers (UMAW) responded to Apple’s announcement by saying that all music streamers should pay one penny per stream “at a minimum.” Continue reading Apple Music Pays 1 Cent per Stream but Metric Is Misleading

Amazon Music to Introduce HD Service for CD-Quality Sound

Amazon is debuting an HD version of its music service, which means its digital sound quality will henceforth be on a par with that found on CDs. Music executives, some who have pushed for different tiers of subscription beyond Apple Music and Spotify’s typical $9.99-per-month, said Amazon’s move is “a sign of the music-streaming market’s maturation.” Although Tidal offers an HD sound service, Amazon Music, at the No. 3 spot by subscription numbers, will be the first major service to offer comparable quality audio. Continue reading Amazon Music to Introduce HD Service for CD-Quality Sound

Spotify Reaches 108M Subs, But Revenue Per User Drops

Top streaming music service Spotify announced that it added 8 million subscribers during the most recent quarter ending in June, bringing its total to 108 million paying subscribers and 232 million monthly active users (paying and non-paying). The subscriber tally includes those who signed up for Spotify’s 30-day free trial. The company also recently launched its biannual campaign that offers the premium service for only $1. As a result, its average revenue per user dropped to $5.42, which is a 1 percent reduction compared to the previous quarter. Continue reading Spotify Reaches 108M Subs, But Revenue Per User Drops

Snapchat Intros Wide-Reach Promoted Stories for Advertisers

On Black Friday, Snapchat introduced Promoted Stories, a new advertising format that allows marketers to get their messages to more users. The company’s existing Story feature is a stitched-together collection of photos and videos that disappears 24 hours after it is shared. Any Snapchat user (including a business or brand) can create a Story, but it will only be visible to that user’s followers. Promoted Stories, however, which will appear on the Stories page in the Snapchat app, will be pushed out around the country. Continue reading Snapchat Intros Wide-Reach Promoted Stories for Advertisers

Netflix Aims to Bring More In-Flight Entertainment to Travelers

Netflix plans to extend bandwidth-efficient, mobile tech to airlines in an effort to offer passengers low-cost or free Wi-Fi entertainment. The company claims the mobile-encoding tech would allow travelers to “watch Netflix in high quality while airline carriers save up to 75 percent in bandwidth costs,” reports Variety. Netflix already has various deals involving in-flight Wi-Fi with Virgin America, Aeromexico, Qantas and Virgin Australia. On select flights with next-gen Wi-Fi, “such as those equipped with Ka-band and Gogo’s 2Ku Internet access, passengers are able to access Netflix from their carry-on devices and watch the streaming service at no extra charge.” Continue reading Netflix Aims to Bring More In-Flight Entertainment to Travelers