WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

WarnerMedia advertising sales has identified “intentionality” as key to what drives today’s viewers. A survey it recently conducted found that 59 percent of respondents agreed that “I am more thoughtful about how I spend my time since the pandemic.” HBO Max, which now has an ad-supported tier, described the trend in a report, “Welcome to the Age of Intentionalism,” stating that consumers “are rethinking the essentials in their lives and making decisions of all sizes with increased intention — including … what, where, and why they stream.” Continue reading WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

Viral TikTok Videos Fuel Buying Sprees by Young Consumers

Teenagers are now turning to TikTok influencers not just for fashion advice but to buy clothing worn by their idols. Several items, including a Lululemon skort, a Gap hoodie and Aerie leggings have gone viral, and retailers including Aeropostale and Abercrombie & Fitch are looking for ways to convert popular TikTok videos into sales. Influencers post #fashionhauls and #OOTD (outfit of the day) as well as #preppy and #closettour. One mother reported that, “my kids come to me all the time now showing me TikTok videos, pointing at them, saying, ‘I want to buy this’ or ‘I think this is cute for the fall’.” Continue reading Viral TikTok Videos Fuel Buying Sprees by Young Consumers

Fashion Industry Leverages Games, Apps and Virtual Shows

Fashion lovers now have games designed just for them, including “Drest,” which debuted in 2019, the brainchild of former editor-in-chief of Harper’s Bazaar UK Lucy Yeomans. Louis Vuitton collaborated with Riot Games on prestige skins for the League of Legends World Championship Finals and Riot is now teaming with Japanese casual wear retailer UNIQLO. High-fashion outfits from Marc Jacobs and Valentino have appeared in the video game series “Animal Crossing.” Luxury fashion brands are increasingly drawn to partake in the game industry, which made $175 billion in 2020. Continue reading Fashion Industry Leverages Games, Apps and Virtual Shows

ByteDance’s TikTok Tests E-Commerce and Job Search Tools

In Europe, TikTok is working with streetwear label Hype and other brands to test in-app sales, a first step towards competing with Facebook in the e-commerce arena. Parent company ByteDance’s China-only app Douyin did $26 billion in e-commerce in its first year of operation. Sources reported that TikTok is already working with vendors in various European markets including the United Kingdom. TikTok is also working on another pilot program to connect people hunting for jobs with companies looking for employees. Continue reading ByteDance’s TikTok Tests E-Commerce and Job Search Tools

Forecast: Global E-Commerce to Reach $1.4 Trillion by 2025

Euromonitor International conducted a study in October on the rise of e-commerce during the COVID-19 pandemic and found that 74 percent of worldwide retail and consumer brand experts believe the trend will become permanent. The study projected that between 2020 and 2025 half of the absolute value growth for the global retail sector will be digital, equating to $1.4 trillion. Of that, the United States and China will be responsible for 55 percent of the value growth. Latin America also experienced significant e-commerce growth in 2020. Continue reading Forecast: Global E-Commerce to Reach $1.4 Trillion by 2025

Facebook Papers Reveal Progress on AI Shopping Assistant

In May, Facebook debuted Shops, which allows companies to set up digital stores across Facebook, WhatsApp, Messenger and Instagram, and also described its goal to develop an AI assistant to recommend products. The assistant would learn about a user’s preferences by analyzing images in his wardrobe and allow him to virtually try on clothing. Based on papers Facebook will present at the Conference on Computer Vision and Pattern Recognition 2020, it appears the company is deep in development of this assistant. Continue reading Facebook Papers Reveal Progress on AI Shopping Assistant

Amazon Developing AI System for Trying on Clothes Virtually

At Amazon Lab126, researchers proposed three related AI algorithms to create Outfit-VITON, an image-based virtual try-on system for apparel. The algorithms could form the basis of an assistant to help a customer shop for clothes by describing a product’s variations, recommending items that go with the one selected, and synthesizing the image of a model wearing clothes to show how all the items work as an outfit. The algorithms will be presented at the annual IEEE Conference on Computer Vision and Pattern Recognition (CVPR will be held virtually this year, June 14-19). Continue reading Amazon Developing AI System for Trying on Clothes Virtually

Google Upgrades Shopping Portal, Extends Lens Capability

Google has streamlined its Shopping desktop and mobile portals in anticipation of the holiday season and unveiled a fashion recommendation engine for Google Lens, its AI-enabled computer vision search tool. According to Google Shopping vice president Surojit Chatterjee, the redesign is aimed at making it easier for users to “research and buy” what they are looking for. A personalized homepage offers product suggestions, and new sections allow re-ordering. Also more prominent are links to “nearby and online” stores. Continue reading Google Upgrades Shopping Portal, Extends Lens Capability

Fyusion Demos Photoreal 3D Imaging Tech at SIGGRAPH

Fyusion, a computer vision/machine learning company, is demonstrating a new 3D imaging technology this week at SIGGRAPH 2019. The technology, aimed at providing digital marketers with photoreal images of products and scenes, uses light field technology to attain greater realism. The company has raised $70 million, including $3 million from Japan’s Itochu trading company and a “strategic investment” from Cox Automotive. The software is already being used for commercial purposes in automotive, retail and fashion industries. Continue reading Fyusion Demos Photoreal 3D Imaging Tech at SIGGRAPH

Amazon’s AI-Enabled StyleSnap Is Ideal for Fashion Market

Amazon, which launched its new StyleSnap feature to select iOS and Android users in April, will soon make the in-app tool widely available, said company worldwide consumer head Jeff Wilke at the company’s re:MARS AI conference in Las Vegas. Users can reach StyleSnap via a shortcut found by tapping the camera icon in the Amazon app’s upper right-hand corner. Based on image recognition, the machine learning-enabled StyleSnap (and Pinterest Lens competitor) will offer similar items to any photo or screenshot uploaded by a user. The algorithms also incorporate computer vision and deep learning. Continue reading Amazon’s AI-Enabled StyleSnap Is Ideal for Fashion Market

Instagram Tool Lets Users Make In-App Fashion Purchases

Partnering with 23 brands, Facebook’s Instagram debuted an easy-to-use in-app checkout tool for U.S. users. Adidas, Burberry, Dior, Nike, H&M, Zara, Kylie Cosmetics and Kim Kardashian West’s KKW Beauty are among the first retailers to sign on, with more to be added to the beta test throughout the year. Users in the U.S. will see the feature roll out over the next few weeks. Instagram head of product Vishal Shah noted that, “given that 80 percent of people follow a business on Instagram, the desire really is there to shop.” Continue reading Instagram Tool Lets Users Make In-App Fashion Purchases

Amazon Is Reportedly Splitting HQ2 Between Two Locations

Amazon has finally made a decision regarding its second headquarters, according to individuals familiar with the process. Following a yearlong search that involved numerous cities in North America vying for Amazon’s business, the company is reportedly planning to split the headquarters between two East Coast locations — the Long Island City neighborhood of Queens in New York and the Crystal City area of Arlington, Virginia. While it already has more employees in the two regions than anywhere else outside of its Seattle home base and the Bay Area, Amazon is expected to have a total of 50,000 employees between the two locations once the headquarters are completed. Continue reading Amazon Is Reportedly Splitting HQ2 Between Two Locations

CBS Introduces Streaming Network for Entertainment News

CBS launched its latest streaming network this week, as part of its strategy to reach younger viewers who are losing interest in traditional pay TV. The free ET Live channel, developed by CBS Interactive and “Entertainment Tonight,” will offer a wide array of entertainment news and related original programming via CBS All Access and ETLive.com, in addition to its own standalone app for Android, iOS, Apple TV and Amazon Fire TV (integration with more platforms is expected in the future). CBS recently rolled out a number of streaming services as part of its CBS Local brand. Continue reading CBS Introduces Streaming Network for Entertainment News

Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Wearables at CES: Formerly Hot Sector Having Growing Pains

At CES in recent years, wearables were a surprise hit, with sophisticated fitness bands, fashion-forward bracelets and necklaces, smart fabric and watches. At CES 2018, at the Sands, about 50 manufacturers held court in the Wearables Marketplace, that featured wearables both tried-and-true and somewhat new. If nothing seemed to catch fire, it’s a reflection of what the 2018 CTA Consumer Tech Industry Forecast already revealed: wearables are flat, with a mere 1 percent growth in revenues over the last year. Continue reading Wearables at CES: Formerly Hot Sector Having Growing Pains