Facebook at a Crossroads as More Advertisers Join Boycott

As the advertiser boycott of Facebook grows over its policy to allow hate speech, Facebook is showing the first signs of concern. Last week, its top advertisers — including Coca-Cola, Pfizer and Unilever — paused advertising to signal their displeasure over the social media platform’s stance. In a virtual meeting, said sources, chief executive Mark Zuckerberg doubled down, telling these advertisers that he won’t back down. Now communications chief Nick Clegg stresses the company is trying to curb hate speech. Continue reading Facebook at a Crossroads as More Advertisers Join Boycott

Government, MIT Analyze Location Data For Spread of Virus

During the coronavirus pandemic, the U.S. federal government, via the Centers for Disease Control and Prevention, state and local governments, is receiving analyses of people’s movements — based on location data from millions of mobile phones — in “certain areas of geographic interest.” The data, provided by the mobile advertising industry, is being used to understand how such movements may be impacting the spread of coronavirus. MIT researchers are also debuting a project to track COVID-19 patients via a phone app. Continue reading Government, MIT Analyze Location Data For Spread of Virus

CES: Marketers and Creators Give Audience Starring Role

CES 2020 expanded its media and entertainment-oriented C-Space to cover more interests, but four themes repeated across virtually every conversation and panel: data, privacy, quality and a genuine respect for the audience. Data was at the heart of the discussions. Never before has there been more information available, but how it is managed emerged as a consensus issue because few companies are organized to share data and insights across their enterprise. With the promise of optimizing experiences for consumers is a balance of privacy. Continue reading CES: Marketers and Creators Give Audience Starring Role

Tech Firms Encourage Others to Join Open Data Initiative

Adobe, Microsoft and SAP announced the Open Data Initiative during last year’s Microsoft Ignite conference with the intent of creating standards that would assist customers in moving their data between the companies’ services more easily. Now the companies are looking to expand the program. At this week’s Adobe Summit in Las Vegas, they demonstrated how Unilever is effectively leveraging a new common data standard. They also announced the formation of a partner advisory council as a first step toward making the Open Data Initiative available to other companies. Continue reading Tech Firms Encourage Others to Join Open Data Initiative

New Initiative: U.S. Offers Cybersecurity Tech to Private Sector

Cybersecurity technology from Los Alamos National Laboratory is now available to banks and other private sector businesses, via the consulting firm Ernst & Young. The New Mexico lab, benefitting from the $1 billion the U.S. spends a year on unclassified cybersecurity research, has developed a great deal of relevant technology, but is not set up to market the results of its own research. Ernst & Young, which consults on cybersecurity, will communicate the lab’s products and add its own expertise. Continue reading New Initiative: U.S. Offers Cybersecurity Tech to Private Sector

Los Angeles Mayor Launches Entrepreneur in Residence Program

Los Angeles Mayor Eric Garcetti recently announced the city’s Entrepreneur In Residence Program, an initiative sponsored by Ernst & Young. Garcetti has appointed two notable entrepreneurs — Krisztina “Z” Holly and Amir Tehrani — to help create jobs and develop ideas for boosting L.A.’s economy. In addition to developing new business policies, Holly and Tehrani will coordinate with non-profits, educational institutions and businesses to foster entrepreneurship. Continue reading Los Angeles Mayor Launches Entrepreneur in Residence Program