File Sharing Not in Decline, U.S. Consumers Lead the Charge

Despite those who claim a drop in P2P activity, legal pressure and growing popularity of paid services have not led to a decline in file sharing. According to Tru Optik, 300 million users swap files via BitTorrent each month. Tru Optik estimates that more movies and TV shows are downloaded by file sharers than are sold via iTunes, Google Play and Amazon combined. The U.S. accounts for more downloaded media and software than any other country, with the exception of video game downloads in Brazil.

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Today’s Piracy Sites Making Millions in Advertising Revenue

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

Hulu to Update its Mobile Apps for Streaming Free TV Shows

Hulu announced on Wednesday that it would update its streaming video mobile apps to allow users to view entire episodes of certain television shows, even if the users are not premium Hulu Plus subscribers. Emulating its desktop version, the update will feature free episodes with advertisements spliced in. Free shows will first be available for Android, and later for iOS via a redesigned Hulu Plus iPhone and iPad app coming this summer. Hulu Plus now has 6 million subscribers. Continue reading Hulu to Update its Mobile Apps for Streaming Free TV Shows

Netflix Reaches New Deal with Verizon to Improve Streaming

Netflix has reached a deal for direct access to Verizon’s network that should provide subscribers with better performance of streaming video in the coming months. Despite Netflix CEO Reed Hastings’ public complaints about paying extra for such connectivity, Verizon confirmed the new deal, which follows a similar approach to the agreement Netflix reached with Comcast earlier this year. As more Internet users stream movies and TV content, the debate over who should be responsible for infrastructure upgrades intensifies. Continue reading Netflix Reaches New Deal with Verizon to Improve Streaming

Hulu Discusses Bundling Possibilities with Pay TV Providers

Hulu is reportedly in talks with pay TV providers including AT&T, Comcast, Cox, Time Warner Cable and Verizon regarding potential partnerships. Among the ideas being discussed is for pay TV operators to sell Hulu Plus as part of their television bundles, said people familiar with the situation. In addition, Hulu hopes that consumers would have access to the service via cable set-top boxes, providing Hulu Plus subscribers with the option to watch full current seasons of broadcast TV shows. Continue reading Hulu Discusses Bundling Possibilities with Pay TV Providers