Samsung Electronics America is refreshing Samsung TV Plus, a free ad-supported TV (FAST) and video on-demand service seen in 24 countries on 465 million TV and mobile devices. The main emphasis will be adding premium content that Samsung is looking to license from industry partners. Launched in 2015 as one of the first FAST services by a device manufacturer, Samsung TV Plus has nonetheless maintained a low profile, despite offering what is now more than 220 linear channels in the U.S., over 1,600 channels globally, and 50-plus O&Os spanning news, sports and entertainment. Continue reading Samsung TV Plus Targets Premium Content in FAST Relaunch

Cincinnati-based station group E.W. Scripps is launching a $20 million marketing campaign to educate consumers about all the free programming they can access via broadcast television by simply using an over-the-air TV antenna. Scripps has launched a website that lets users input a ZIP code to return a list of free channels available in their area. For instance, in Los Angeles, there are more than 160 free broadcast channels available to antenna users. At a time when inflation is driving households to look for ways to cut costs, Scripps feels the campaign is timely. Continue reading Scripps Launches a Marketing Campaign to Promote Free TV

Allen Media Group this week announced Local Now, its ad-supported streaming service that provides local news and entertainment content. Available on most major platforms with plans for expansion, Local Now has been in development for more than three years and emphasizes curated local content. According to Byron Allen, the founder, chair and CEO of Allen Media Group, the service “uses proprietary software and artificial intelligence to produce, aggregate, curate, and stream — in real-time — local news, weather, sports, traffic, movies, TV shows, documentaries, and channels geo-fenced to the user’s zip code.” Continue reading Free Streaming Service Offers Local News, Premium Content

Some podcasts are experimenting with paid subscriptions rather than advertising as the way to generate revenue. Swedish-based podcast app and ad network Acast unveiled a service, Acast+, to enable that, taking a share of the revenue for letting podcast creators set their own prices and sell content directly to listeners without ads. Although current podcasts use the platform to hawk exclusive bonus content, Acast’s plan is to entice social media stars and celebrities to create new podcasts for their fans. Continue reading Podcast Companies Try Out Subscription Model to Replace Ads

With an app from startup Watchup, Apple TV users can now receive free customized newscasts from 160 news partners, including CNN, Fox News Channel, CBS News and Tribune Media, as well as local news covering 80 percent of U.S. markets. Users can select topics of interest and then further refine resulting newscasts by “liking” or “disliking” specific reports. The app supports fourth-generation Apple TV, launched last fall, as well as apps for iOS and Android, Amazon Fire TV, Microsoft Xbox 360 and Nintendo Wii U. Continue reading Watchup for Personalized Newscasts is Now Free on Apple TV