Amazon Music Offers Free Podcasts, Develops New Programs

Amazon Music now offers 70,000+ free podcasts and is also developing new podcast programming, making it the latest streaming music service to dive into the genre. Although the field is dominated by Apple Podcasts and Spotify, Amazon executives believe its offering will be competitive because it will be able to bring in new podcast listeners, especially via its Echo home speakers. Amazon’s free podcasts are available for all of its Music tiers and debuted first in the United States, United Kingdom, Germany and Japan. Continue reading Amazon Music Offers Free Podcasts, Develops New Programs

CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

NAB 2018: AWS Machine-Learning Tools for Content Creation

At a conference track on machine learning during the NAB Show in Las Vegas, Amazon Web Services M&E worldwide technical leader Usman Shakeel described his company’s toolsets. Shakeel addressed up front the question of whether machine learning can replace human creativity. “Can content ever create itself?” he asked. He emphasized that, in today’s world, machine-learning (ML) tools are being used to create efficient workflows, and curate and extract massive amounts of metadata. Continue reading NAB 2018: AWS Machine-Learning Tools for Content Creation

Google’s Daniel Alegre on Perils and Promise of the New TV

At NAB 2016, Google president of global partnerships Daniel Alegre gave the closing keynote on how television is transforming. “If you search for the term ‘TV is dead’, you’ll find 338 million results,” said Alegre. The TV set and viewing of our childhood, he explained, is gone, as the TV evolves to incorporate a computer and the hours of video viewership continue to climb. “A newer better TV is rising from the ashes, better than ever,” said Alegre, who noted mobile video is predicted to be responsible for 80 percent of all Internet traffic by 2018. Continue reading Google’s Daniel Alegre on Perils and Promise of the New TV

NBCU Adds First-Time Sales of TV Ads via Programmatic Tools

There’s a sea change at NBCUniversal, which will, for the first time, begin selling some linear TV ad space to advertisers using programmatic tools and advanced data targeting. But the move isn’t as broad as it sounds and requires some parsing. Starting this fall, advertisers will be able to use their own data sets and ad-buying technology to buy on NBC, USA and Syfy. But this isn’t the “real-time bidding” found in digital advertising and marketers won’t be able to cherry-pick individual shows. Continue reading NBCU Adds First-Time Sales of TV Ads via Programmatic Tools

TV Everywhere: Scripps Offers Live Streams of Cable Channels

Scripps Networks Interactive has partnered with TV Everywhere platform provider Anvato to offer viewers new live streams of the Cooking Channel, DIY Network, Food Network, HGTV and Travel Channel online and via mobile devices. In addition to streaming Scripps programming, Anvato is powering dynamic ad insertion (DAI) on network websites and the Android and iOS apps for Food Network, HGTV and Travel Channel. According to Matt Smith, chief evangelist at Anvato, DAI is becoming more popular as producers look to monetize their digital services. Continue reading TV Everywhere: Scripps Offers Live Streams of Cable Channels

FX Networks Prez: 2015 or 2016 Will Be Peak TV in America

In 2014, there were more than 370 scripted TV series, including those that were delivered by streaming. This year, say the experts, that number could top 400. We’re living in a Golden Age of TV as viewers have a wealth of choices among all genres. But can this level of production be sustained? Are there enough viewers to keep numbers up for so many TV shows vying for dominance? Is there enough creative talent to keep writing and producing them? And is there a way for every show to make its mark in such a crowded environment? Continue reading FX Networks Prez: 2015 or 2016 Will Be Peak TV in America

Time-Shifting: Video-On-Demand Continues to Gain Traction

As new TV Everywhere initiatives and looming Hulu bids continue to draw media attention, video-on-demand is quietly gaining traction. Despite what The New York Times describes as “past missteps by cable and satellite providers,” an increasing number of TV episodes and movies are becoming available through VOD systems and viewers are taking note. Some cable providers and TV networks recognize a viable future for the time-shifting technology. Continue reading Time-Shifting: Video-On-Demand Continues to Gain Traction