OTT Service Cheddar Now On the Cable Dial with New Deals

Cheddar, which debuted as a streaming service focused on financial news, just went live on Denver-based cable/broadband provider WOW. The company originally launched as a cable TV disruptor, but now is available to half of WOW’s 800,000 subscribers, in Alabama, Florida and Michigan. Cheddar also inked a deal with the National Cable Television Cooperative, which represents 840 small U.S. cable operators with 8 million households. This deal allows those smaller cable operators to include Cheddar in their packages. Continue reading OTT Service Cheddar Now On the Cable Dial with New Deals

Amazon Cash for Those Without Credit Cards, Bank Accounts

To succeed in countries where large percentages of the population do not have bank accounts, Amazon is launching Amazon Cash, a new service that allows users to add cash to their Amazon accounts without incurring fees. Otherwise, to make cash purchases, such customers would have to buy an Amazon Gift Card or purchase a prepaid card. To access Amazon Cash between $15 and $500, the user requests a barcode, accessed through Amazon’s website mobile app or via text message, which is presented to a participating retailer. Continue reading Amazon Cash for Those Without Credit Cards, Bank Accounts

Sponsored Geofilters on Snapchat Draw in Advertising Dollars

Mobile video and messaging app Snapchat has become increasingly appealing to advertisers, who are using sponsored geofilters to turn their users into brand ambassadors. Although Snapchat still hasn’t built out its basic advertising infrastructure, advertisers are signing up to run fledgling campaigns in which people can add geofilters only when they are in specific locations. Among the brands that have launched such campaigns are Nike, GE, Target and McDonald’s. Some videos generate between 30 and 50 million views. Continue reading Sponsored Geofilters on Snapchat Draw in Advertising Dollars

New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities