CES: Snapshot of All-Digital Show’s Announcements, Trends

CES 2021 concluded last week in the wake of a challenging year marked by political unrest, social upheaval and a global pandemic that continues to impact our personal and professional lives. And much like all that we’re juggling in our current COVID world, the all-digital format of this year’s CES presented a number of unique challenges, most notably how to determine which products and services are most relevant to an M&E audience without the benefit of interacting up close in person. We’re still working our way through information from nearly 2,000 companies and will continue to report our findings on ETCentric. In the coming weeks, ETC will also publish a comprehensive overview of the show with a focus on four dynamic themes, rather than trends: Adaptation, Change, Snapback and Opportunity. In the meanwhile, we provide this snapshot of some of the key products, technologies, trends and announcements. Continue reading CES: Snapshot of All-Digital Show’s Announcements, Trends

Facebook Teams With Top Publishers to Offer Music Videos

In a direct challenge to Google’s YouTube, Facebook introduced licensed music videos to its platform earlier this month. The videos are accessible by genre, artist and mood from a new section in Facebook Watch and are also available via Facebook artist pages. The social network is partnering with publishers including Sony Music Group, Universal Music Group, Warner Music Group, BMG, Kobalt, Merlin and others with licensing deals similar to those already established with YouTube. Meanwhile, YouTube Music is expanding its features as Google gets ready to shut down its Play Music app. Continue reading Facebook Teams With Top Publishers to Offer Music Videos

Live-Streamed Music Events Prove Effective For Marketing

Apple Music, Spotify and Amazon Music are among the music streaming services using live events and concerts to stand out from the crowd. For its Prime Day promotion, for example, Amazon live-streamed a Taylor Swift concert in New York City. Musicians also find these live streaming events as a way for their songs to rise above the millions available on the services. Streaming services are experimenting with different kinds of concerts, including album-listening parties and those based on popular playlists. Continue reading Live-Streamed Music Events Prove Effective For Marketing