Walmart to Roll Out Subscription Service with Free Shipping

On September 15, Walmart will debut its anticipated Walmart+ subscription service. At $98 per year, the new offering is intended to compete with Amazon Prime, priced at $119 per year. Walmart+ requires an order of at least $35 for free shipping directly from stores to customers’ homes. It offers 160,000 items, including produce and groceries, and subscribers will also get a 5-cent-per-gallon discount at its affiliated gas stations. Walmart hopes its many stores’ proximity to customers will mean delivery of fresher food than its rivals.

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Walmart Subscription Service Aims to Take on Amazon Prime

Later this month Walmart plans to unveil Walmart+, a subscription service intended to compete with Amazon Prime. Walmart+ will cost $98 per year and, according to sources, will offer same-day delivery of groceries and “general merchandise” as well as early access to product deals and discounts at Walmart gas stations. The company originally planned to unveil Walmart+ in late March or April but pushed the date to July due to the COVID-19 pandemic. It’s still not clear if Walmart will introduce the service regionally or nationally. Continue reading Walmart Subscription Service Aims to Take on Amazon Prime

Walmart Tests Paid Membership Program, Vying with Amazon

Walmart is preparing to publicly test a paid membership program, dubbed Walmart+, to complete with Amazon Prime. According to eMarketer, Walmart accounts for five percent of all U.S. online retail sales versus Amazon’s 40 percent. Currently, more than half of Walmart’s top spenders are also Amazon Prime members. To distinguish itself from Prime, Walmart plans to offer features that Amazon cannot, such as text messaging to place grocery orders. Walmart+ is expected to launch as a rebrand of the company’s Delivery Unlimited service. Continue reading Walmart Tests Paid Membership Program, Vying with Amazon

Amazon to Expand Footprint in the Grocery Store Business

In 2020, Amazon will open a new branded grocery store in Woodland Hills, California, a suburb in the Los Angeles San Fernando Valley. The company is reportedly planning additional stores in Chicago, Los Angeles and Philadelphia. Amazon stated it will feature traditional checkouts, rather than Amazon Go cashier-less technology. Amazon currently owns Whole Foods, with 500 stores, purchased for $13.2 billion in 2017 and Amazon Go, and offers grocery delivery through Amazon Fresh, its website and Prime Now. Continue reading Amazon to Expand Footprint in the Grocery Store Business

Amazon, Target, Walmart Ramp Up Their Delivery Services

Walmart launched Delivery Unlimited, which offers consumers a subscription grocery delivery service for $98 per year or $12.95 per month, with a 15-day trial period. Per-order fees run $9.95 or less. The new subscription service is priced competitively, with Shipt and Instacart charging $99 per year. Prime Now costs $119 per year, but touts all of the benefits of Amazon Prime, including fast shipping and streaming media content. Target, which bought Shipt, now offers shoppers same-day delivery and a first-time $9.99 per order fee.

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