To help businesses hold paid digital events during the COVID-19 pandemic, Apple stated that companies offering virtual events or digital classes via iPhone apps won’t have to pay the 30 percent commission fee ordinarily applied to App Store in-app purchases. This concession will extend through the end of June 2021. Apple will also reduce its commission for smaller developers. Meanwhile, Epic Games, which with other developers has been fighting Apple over its in-app commission fee, now has an ally in Nvidia. The GPU and gaming company is testing its GeForce NOW gaming platform on Apple’s iOS mobile operating system. Continue reading Apple Makes Additional Changes to App Store Commissions

Last month Nvidia launched Maxine, a software development kit containing technology the company claims will cut the bandwidth requirements of video-conferencing software by a factor of ten. A neural network creates a compressed version of a person’s face which, when sent across the network, is decompressed by a second neural network. The software can also make helpful corrections to the image, such as rotating a face to look straight forward or replacing it with a digital avatar. Nvidia is now waiting for software developers to productize the technology. Continue reading Nvidia Cuts Video-Conferencing Bandwidth by Factor of Ten

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading REMINDER: Virtual Production Webinar Slated for This Week

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading Ripple Effect: Webinar Covers Virtual Production Case Study

Comcast and Walmart are discussing a partnership whereby the former would develop smart TV software, and the latter would promote the TVs, possibly under its own brand Onn, and get a share of recurring revenues. The TVs would be manufactured by a third party. Comcast, whose software would aim to help consumers navigate streaming apps, would be able to market its TVs nationwide. The Comcast sets would put it in competition with Apple TV, Amazon Fire TV and Roku, the dominant players in streaming platforms. Continue reading Comcast, Walmart Discuss a Potential Smart TV Partnership

In an otherwise glum economic picture, Big Tech companies have boomed. The general economy is improving, while Alphabet, Amazon, Apple and Facebook are reporting profits that suggest they may be capable of generating the kind of wealth that a single industry hasn’t seen in generations. In fact, those four companies had a quarterly net profit of $38 billion, despite regulator scrutiny and other obstacles. Amazon saw an almost 200 percent rise in profits, and Facebook had a stupendous quarter, despite the advertiser boycott. Continue reading Big Tech Companies Report Strong Third Quarter Revenues

Microsoft’s sales rose 12 percent to $37.2 billion, with a net profit of $13.9 billion for Q1 of its fiscal year, exceeding Wall Street expectations. Its cloud unit Azure’s revenue jumped 48 percent from the same quarter last year, driving the quarter’s results, said chief financial officer Amy Hood. Much of the dramatic leap in Azure’s use can be attributed to online demands created by the COVID-19 pandemic. Likewise, the company’s gaming content business showed a 30 percent increase in sales from last year. Continue reading Microsoft Q1 Revenues Rise in Part Due to Azure Cloud Unit

In the European Union, 25 countries pledged to provide up to €10 billion over the next seven years to build a cloud computing service to compete with Alibaba, Amazon and Google. Dubbed the European Alliance on Industrial Data and Cloud, the partnership will draw funding from existing EU programs and debut by the end of 2020. EU internal market commissioner Thierry Breton stated the declaration is a “foundation stone for the establishment of European cloud technology.” Cyprus and Denmark are the only two EU holdouts. Continue reading European Union Alliance Aims to Compete in Cloud Services

IBM and others are advocating the adoption of Confidential Computing, a standard that they state will provide deeper levels of security and privacy in the cloud. With encryption that can only be unlocked by keys held by the client, Confidential Computing guarantees that the company hosting data and applications can’t access the underlying data, regardless of whether it is stored in a database or passing through an application. That prevents hackers from accessing encrypted data when it moves to the application layer. Continue reading IBM Advocates for Confidential Computing Security Standard

We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Continue reading Join the ETC-SMPTE Survey: Artificial Intelligence in Media

TikTok’s lawyers filed suit with U.S. District Judge Carl Nichols to prevent the federal government from imposing a shutdown of operations on November 12, when companies will be banned from providing Internet hosting to TikTok. An attorney stated that, “competitors have already taken advantage of the government’s highly-publicized intention to shut down the app to entice TikTok creators and users to switch platforms.” Cloud platform provider Fastly saw its shares plummet after ByteDance, owner of TikTok, spent less than predicted in Q3. Continue reading TikTok Takes Government to Court Over Potential Shutdown

At its annual Zoomtopia event, Zoom announced the debut of end-to-end encryption (E2EE) for free accounts in four stages. The first phase, which launches next week, will be a 30-day technical preview to gather feedback. Chief executive Eric Yuan stated the company will improve its integration of “office chatroom products” from Slack Technologies and Microsoft and also introduced its Zapps platform that allows users to bring third-party apps into video calls and a new integrated platform for classes and events. Continue reading Zoom Debuts End-to-End Encryption for Free User Accounts

To accelerate its shift to cloud computing, IBM revealed it is breaking out its IT unit to focus on that and artificial intelligence. Chief executive Arvind Krishna called it a “landmark day” for the 109-year old company. IBM’s move acknowledges the powerful shift to the cloud, with almost all new software created as cloud services delivered online from remote data centers. Amazon pioneered the cloud market by launching Amazon Web Services in 2006, and IBM is a latecomer but has made significant moves in recent years. Continue reading With Spinoff, IBM Aims to Lead In Corporate Cloud Services

Unlike Apple, which continues to keep tight control of its App Store, Microsoft wants to give developers more control. The company’s deputy general counsel Rima Alaily revealed 10 principles for the Microsoft Store. They include letting developers sell different services on their apps and websites and giving them and users access to third-party app stores. Microsoft, whose Store has always been more open, said the principles are aimed to “promote choice, ensure fairness and promote innovation.” Continue reading Microsoft Empowers Developers with 10 App Store Principles

In his keynote address at the GPU Technology Conference (GTC), Nvidia CEO Jensen Huang stated that the company shipped more than one billion GPUs and its CUDA software development kit had six million downloads thus far in 2020. He revealed 80 new SDKs and 1,800 GPU-accelerated applications are available. The company also unveiled its BlueField-2, a powerful data center services accelerator. GTC was expected to draw 30,000 global attendees this week for more than 1,000 sessions and coincides with the Arm DevSummit, which features a chat between Huang and Arm chief executive Simon Segars. Continue reading BlueField-2: Nvidia Debuts Data Center Services Accelerator