In its ongoing effort to strike the right balance between ad targeting and consumer data collection, Google Ads is introducing a new process it calls “confidential matching.” Relying on the hardware and software used for confidential computing in Trusted Execution Environments (TEEs), Google says this new approach allows businesses to securely manage their first-party data. They’ll still be able to use it to reach customers and measure the impact of their digital ad campaigns, but the information will be isolated “during processing so that no one — including Google — can access the data being processed.” Continue reading Google Ads Adopts Open-Source TEE Setup for Data Privacy

YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.

Google has reconsidered its previously announced plan to turn off third-party tracking cookies in its Chrome browser in favor of an option to be controlled by consumers. The original plan was pushed back a few times but was expected to take place early next year. Competitors and regulators have raised concerns about the deprecation that would have left Google — which hauled in more than $237.86 billion in ad revenue last year — free to use its own tracking to serve targeted ads to those using Chrome. Google is now developing a new plan to let consumers make their own informed decisions about whether to allow third-party cookies. Continue reading Google Changes Direction with Plans for Third-Party Cookies

Google is implementing an internal reorganization that combines its Android and hardware teams. Google CEO Sundar Pichai announced a new Platforms & Devices team headed by Rick Osterloh, which includes Android, Chrome, ChromeOS, Photos and all Pixel products. Pichai says the move will help speed development. Osterloh’s mandate is full-stack platform development that smoothly incorporates AI across all Google platforms, including smartphones, TVs and anything with Android OS. Hiroshi Lockheimer, who previously ran ops for Android, Chrome and ChromeOS, moves on to other projects at Google and Alphabet. Continue reading Google Merges Android and Hardware Units for AI Efficiency

The Apple WebKit team introduced the initial version of the Speedometer benchmark in 2014. Since then, it has become an industry-wide tool for gauging browser optimization and performance, even as some stakeholders complained that having been developed in the Apple ecosystem, it could not help but exhibit systemic biases that favored Safari. So, Microsoft, Google and Mozilla joined Apple to create Speedometer 3.0, “a new governance benchmark” that aims for neutrality across the architectures used by Google Chrome, Microsoft Edge and Mozilla’s Firefox. Continue reading Apple, Google, Microsoft, Mozilla Team on Speedometer 3.0

Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

Earlier this year, Google introduced support for passkeys as part of a larger initiative to improve security and eventually eliminate the need for passwords. Since the launch, consumers have begun using passkeys across Google apps such as Search, YouTube and Maps. As the next step in establishing “a simpler and more secure way to sign into your accounts online,” and following positive feedback from early users, the company is offering passkeys as the default option across personal accounts. When signing into accounts, users will receive prompts for creating passkeys. Additionally, Google account settings will feature a toggle that reads “skip password when possible.” Continue reading Google Makes Passkeys Default Option on Personal Accounts

Passkeys — a secure way to login to accounts without passwords — are back in the news as a bevy of companies lend their support to the cryptographic technology. Windows 11, GitHub and Nintendo are among the latest to go passwordless. The standard, which began gaining momentum last year, has also been embraced by companies including Apple, Google, the FIDO Alliance and the World Wide Web Consortium. Each passkey involves two keys — one public and registered with an online service or app, and one private and stored on individual devices, like smartphones or computers. Continue reading Windows 11, GitHub, Nintendo Are Latest to Support Passkeys

Marching toward its goal of eliminating third-party cookies from its Chrome browser by the close of December 2024, Google has generally released its APIs for Privacy Sandbox, its privacy-oriented solution to cross-site consumer tracking cookies. The new system has begun shipping with the latest version of Chrome. The Privacy Sandbox tracks topics of interest based on browsing patterns and lets advertisers use that data to serve relevant ads. While clicking “got it” to close your first Sandbox pop-up activates the new system by default, it can be turned off by visiting the privacy settings. Continue reading Google Is Replacing Cookies with Privacy Sandbox in Chrome

Google is adding images and video to its Search Generative Experience (SGE), an AI-powered context tool the company began testing in May that some are already calling “the future of Google Search.” Those who have signed up for Search Labs and enabled SGE will begin seeing more multimedia at the top of their search results. The idea is to help searchers “get up to speed on a new topic, uncover quick tips for your specific questions or discover products and things to consider — with article links to dig deeper,” Google explains of its latest AI improvements. Continue reading Google’s AI-Powered Search Delivers Relevant, Visual Results

After teasing new artificial intelligence capabilities for search during its I/O conference this month, Google has opened access to Search Labs, a program that lets people test new concepts prior to release. First up for U.S. users are the Search Generative Experience (SGE), Code Tips and Add to Sheets. Users who want to opt-in to these experiments can do so by tapping the Labs icon in the Chrome browser or the latest version of the Google app for Android and iOS. Those who previously signed up using the waitlist are being notified by email as to activation. Waitlist status can also be checked on the Labs site. Continue reading Google Search Labs Provides Access to Generative AI Tools

For those worried about AI creep — the insidious influence of artificial intelligence over everything from school classwork to career aspirations — Princeton University undergrad Edward Tian has an app for that. Tian has received $3.5 million in funding for an invention called GPTZero, which analyzes text to identify the work of generative AI. The 10-person team claims the tool has a 99 percent accuracy rate for human text and can score at about 85 percent when it comes to text written by AI. The company is now talking to media leaders about partnerships for AI detection and analysis. Continue reading GPTZero Fights Online AI Disinformation, School Plagiarism

Nvidia announced during CES this week that it plans to roll out its RTX Video Super Resolution feature in February for web video content viewed through Google Chrome and Microsoft Edge browsers. The company promises AI upscaling up to 4K quality, but the feature requires a PC running a Nvidia 30- or 40-series GPU. The technology — which can upscale video with resolution between 360p and 1440p, including 1080p, and up to a 144Hz frame rate — has already been available on Nvidia Shield TV and Shield TV Pro streaming media players. However, introducing browser support should significantly increase its audience. Continue reading CES: Nvidia’s AI Upscaling Tech to Tackle Blurry Web Video

Nvidia will bring GeForce NOW cloud gaming to cars via Android and web browsers. At CES 2023 the company announced automakers Hyundai of South Korea, Sweden’s Polestar and Chinese EV maker BYD as the first streaming partners, with titles including “Cyberpunk 2077,” “The Witcher 3: Wild Hunt” and “Fortnite” among initial offerings. While Nvidia did not announce a launch date for the new service, it said GeForce NOW will “stream a real-time, full PC-gaming experience to software-defined cars.” The company added that in-vehicle gaming can “enhance time spent charging or riding in vehicles.” Continue reading CES: Nvidia Brings GeForce NOW Cloud Gaming to Vehicles

Ad tech company DoubleVerify is launching the DV Attention Lab, a new measurement system designed to provide advertisers with more accurate engagement data, an alternative to cookies that the company says will help prevent third-party fraud. More than 50 data points power DoubleVerify’s Authentic Attention metrics, which analyzes ad exposure and consumer response analyzing campaign effectiveness in real time. “Disruption from regulatory shifts to cookie deprecation is hindering how brands can use existing tools. With that in mind, we are confident that privacy-friendly attention metrics will become the industry’s new performance currency,” DoubleVerify CEO Mark Zagorski says. Continue reading DoubleVerify Offers Brands New Way to Measure Campaigns