New Ad Certification Group Seeks Support of Major Agencies

The new joint industry committee, or JIC, formed by major TV networks and media firms has begun actively pursuing major advertising agency members, offering the buy side to pull up a seat at the table. The goal: “to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfronts,” the JIC says. Founding members include FOX, NBCUniversal, Paramount Global, TelevisaUnivision, Warner Bros. Discovery, analytics-driven ad firm OpenAP and the Video Advertising Bureau (VAB). Continue reading New Ad Certification Group Seeks Support of Major Agencies

Snap Adds Users, Boosts Revenue, Posts $360 Million Loss

Snap has grown daily users to 332 million, an 18 percent increase in Q1 according to an earnings report. The January through March period reflects a 38 percent year-over-year revenue increase, but also documents a net loss of $360 million. The deficit — attributed to digital advertising circumstances including Apple’s new privacy policies, the war in Ukraine and the effects of inflation — comes on the heels of Snap’s first-ever quarterly profit in Q4 2021. The Q1 results reflect “underlying momentum” against “a challenging operating environment,” said Snap CEO Evan Spiegel. Continue reading Snap Adds Users, Boosts Revenue, Posts $360 Million Loss

Wi-Fi Alliance Plans to Introduce Wi-Fi 6 Certification in Fall

At CES 2019, even though Wi-Fi 6 had yet to launch, manufacturers including Asus, Dell and HP listed support for the next-generation connectivity, in order to future-proof their laptops and routers. The same approach was taken by Samsung, which debuted its Galaxy S10 in February, also with Wi-Fi 6 support. Wi-Fi 6 will offer incrementally improved speed, but its superpower is to handle simultaneous streaming to multiple devices. It’s also the first major upgrade of dual-band support since Wi-Fi 4 (or 802.11n) rolled out in 2009. Continue reading Wi-Fi Alliance Plans to Introduce Wi-Fi 6 Certification in Fall

Hardware Partners to Introduce “Oculus Ready” Certified PCs

Oculus is joining with a number of hardware partners — including Alienware, AMD, Asus, Dell, Intel and Nvidia — to introduce “Oculus Ready” PC systems optimized for the Rift. Starting at price points under $1,000, PCs featuring the certification are expected to hit the market next year and could be a major step toward the consumer adoption of virtual reality. Oculus CEO Brendan Iribe previously hinted that a complete Rift system, including a PC, would run about $1,500. Founder Palmer Luckey recently added that the Rift headset alone will cost more than the $350 developer kit. Continue reading Hardware Partners to Introduce “Oculus Ready” Certified PCs

FIDO Certification is First Step for a World Without Passwords

Official FIDO certification for 31 products — from physical devices to login services — has been issued to 18 companies, marking the first certification under the new spec that aims to foster alternatives to password authentication and provide new opportunities for interoperating services. Systems compatible with FIDO can accept logins from any certified device, such as a fingerprint reader or voiceprint detector. Google’s all-purpose login service was certified as a universal two-factor server, and Yubico received certification for two USB security keys. Continue reading FIDO Certification is First Step for a World Without Passwords

Apple Refutes Delays, Says HomeKit Devices Shipping in June

Apple is refuting a recent report that suggested HomeKit — its home automation software platform — was experiencing problems and could expect delays. This week the company announced that the first HomeKit-enabled devices will ship next month. The company first unveiled HomeKit at last June’s Worldwide Developers Conference. The platform enables Apple devices to control connected appliances in the home, essentially turning iPhones and iPads into a command system for smart thermostats, lights, garage doors, locks, security systems and more. Continue reading Apple Refutes Delays, Says HomeKit Devices Shipping in June

ITU Approves G.fast Standard, Should Benefit UHD Streaming

The International Telecommunication Union announced its approval of a new DSL standard that combines fiber and copper to transmit at gigabit speeds. The Broadband Forum industry consortium is testing interoperability of products and has scheduled a trial certification program. Following certification of chipsets and equipment, G.fast implementations are expected to hit the market next year. The standard is seen as a new way to deliver bandwidth intensive applications such as Ultra HD television. Continue reading ITU Approves G.fast Standard, Should Benefit UHD Streaming