Snap Introduces Its First Shoppable Original Show: ‘The Drop’

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’

Snap Expands AR Toolset, Announces Deals for New Content

Snap inked multi-year deals for custom short-form content with Disney, NBCUniversal, ViacomCBS, the National Basketball Association and the National Football League. It released plans for original content including unscripted series, docuseries, and scripted dramas and comedies. In partnership with The Washington Post, Bloomberg and ESPN, Snap will produce “Happening Now,” a breaking news feature. It also revealed that 170+ million people use its augmented-reality tools daily, moving the technology into the mainstream. Continue reading Snap Expands AR Toolset, Announces Deals for New Content

CES 2020: Quibi and NBCU Envision Future of Entertainment

Quibi founders Meg Whitman and Jeffrey Katzenberg opened the second day of CES unveiling their new mobile specific entertainment — and NBCUniversal chairman of advertising and partnerships Linda Yaccarino underscored the value and role of entertainment in her afternoon keynote. Even as screen sizes get bigger in the living room, the ubiquity of mobile screens drives Katzenberg and Whitman’s pitch to deliver A-list entertainment to audiences everywhere. Diverse, quality content serving audiences wherever they choose is Yaccarino’s mission for NBCU. Continue reading CES 2020: Quibi and NBCU Envision Future of Entertainment