EA Announces New AI-Powered, Cloud-Native Gaming Tech

Electronic Arts unveiled Project Atlas, its “cloud-native gaming” technology, via a Medium blog post by chief technology officer Ken Moss. Although he did not say when it would be fully deployed and functional, Moss described Project Atlas as designed to “harness the massive power of cloud computing and artificial intelligence and putting it into the hands of game makers in a powerful, easy to use, one-stop experience.” The game engine combines rendering, game logic, physics, animation, audio, and more. Continue reading EA Announces New AI-Powered, Cloud-Native Gaming Tech

Electronic Arts Scores Record Year With Games-As-Services

Electronic Arts is apparently doing a better job at engaging players over a longer period of time. That’s the conclusion of the company’s chief executive Andrew Wilson, who said that its record-breaking fiscal year is due to live operations of games that run as services, rather than one-time purchases. The goal, he says, is to increase gamers’ engagement, thus growing an audience over time and preventing them from defecting to rival products. Proof that the strategy is working is in the numbers, he adds. Continue reading Electronic Arts Scores Record Year With Games-As-Services

Virtual World Game Offers New Level of Interactive Storytelling

“Dragon Age: Inquisition” is a true testament to how sophisticated story-based virtual world games have become. The video game experience has become as immersive as any other story telling medium, told using compelling techniques that game developers have experimented with over the years. “Dragon Age: Inquisition” — while not the first video game to offer sophisticated interactive narrative — has been deemed one of the most ambitious story-based games of the year.  Continue reading Virtual World Game Offers New Level of Interactive Storytelling

E3 2014: Electronic Arts Puts Focus on Conceptual Prototypes

In addition to games it plans to produce this year, Electronic Arts offered a glimpse of the future at its E3 press conference. CEO Andrew Wilson promised “raw prototypes of what’s to come over the next few years” and “thoughtful reflections on what’s inspiring the future.” Early prototype footage was shown for “Star Wars Battlefront” from DICE, a new game in the “Mass Effect” series from BioWare, and an unnamed first-person game with helicopters, motorcycles and skydiving from Criterion. Continue reading E3 2014: Electronic Arts Puts Focus on Conceptual Prototypes

Game Developers: Harassment Alarms Industry, Fuels Exodus

A significant threat to the video game industry is harassment targeting game developers from gamers. Video game fan obsession has led to death threats among game developers, forcing them to leave their positions or the industry as a whole. Many fault the anonymous nature of the Internet, and others see the immediate availability to voice one’s complaints or gain notoriety. Groups look to support developers as threats become more commonplace. Continue reading Game Developers: Harassment Alarms Industry, Fuels Exodus