Business-focused social network LinkedIn says video uploads have increased 45 percent on the platform, year-over-year, so it’s testing the Wire Program for in-stream video ads to run alongside publisher content from Bloomberg, Forbes, NBCUniversal, Reuters and The Wall Street Journal, among others. The B2B social network is also expanding capabilities in Accelerate, its AI campaign creation and optimization offering. The new features are part of LinkedIn’s effort to boost marketer participation in brand-building and engagement among what the company says is a community of one billion global professionals. Continue reading LinkedIn Boosts AI, Joins Publishers on In-Stream Video Ads

Alphabet is rolling out the Google TV network, an advertising platform that will for the first time allow media buyers to slot ads across the entire Google TV platform of more than 125 channels with one transaction. Google says those ads will reach the 20 million monthly active users who use Google TV and other Android TV OS devices to watch live sports, full-length TV shows, movies and more. Initially offering “staple connected-TV ad formats” — including non-skippable and 6-second bumpers ads — placed in-stream, Google says there are more formats to come. Continue reading Google TV Network is Alphabet’s New In-Stream Ad Platform

Nielsen will begin measuring the performance of Lionsgate‘s MovieSphere channel (available on 18 streaming platforms), making it the first major FAST service to get a deep dive regularly disseminated to clients by the analytics firm. Nielsen also collects data from Roku, Peacock, Pluto and Tubi, compiling them as part of the macro view in its monthly trends report “The Gauge.” Detailed MovieSphere data will now be collected and distributed to Nielsen’s ad buyer clients along with the material they receive for traditional networks. Lionsgate launched MovieSphere in 2020, serving-up free movies in AVOD and linear formats. Continue reading MovieSphere Is First Major FAST Channel Measured by Nielsen

Instagram is testing unskippable ads that will appear in users’ feeds. Screenshots of the new ad unit, which users can’t scroll through, began circulating on sites like Reddit and X, prompting general outrage, followed by confirmation that the test is underway. The ads include a countdown timer like those used in some streaming shows that prevent the ability to fast forward and also lock users onto the message without the ability to browse elsewhere on the site until the ad plays through. The approach is similar to the YouTube model for ads that appear before and midway through videos. Continue reading Instagram Users Angered by Test of ‘Unskippable’ Video Ads

After a limited introduction in select markets and to Premium subscribers, YouTube’s Playables free gaming catalog is rolling out to all users. More than 75 games are currently accessible on desktop, Android and iOS by visiting the main YouTube home page and selecting Playables in the Explore menu. Games can be shared by tapping the three-dot “more” menu. The lightweight offerings include popular titles like “Angry Birds Showdown,” “Words of Wonders,” “Cut the Rope” and “Trivia Crack,” among others. Availability will ramp up gradually over the coming months. Continue reading YouTube Adding ‘Playables’ Free Game Catalog for All Users

Web-based editing application Canva unveiled a significant makeover this week in Los Angeles at the Canva Create event. Touting “a whole new Canva,” the company shared changes that impact the entire platform, from pricing to tools, templates and user interface. The new editor, designed to make it easier to jump between projects, is “available to the first one million users who discover the secret portal hidden in their Canva homepage, before becoming available to the entire Canva community from August.” The 11-year-old company, which claims 183 million free and paid monthly users, also unveiled an enterprise solution. Continue reading Graphics Productivity Tool Canva Unveils Enterprise Redesign

Netflix is launching its own ad server, bringing control of the advertising experience of its 270 million subscribers in-house. The company will use its new ad tech to create personalized ads that can be highly targetable, Netflix President of Advertising Amy Reinhard said onstage at the upfronts, providing brands with new ways to buy and to slice and dice consumer data. The deployment puts Netflix in the mix with other industry heavyweights like Google, Amazon and Comcast, which also operate their own ad servers. The move comes 18 months after Netflix entered the advertising business in partnership with Microsoft. Continue reading Netflix Takes Advertising In-House with Launch of Ad Server

Google has infused search with more Gemini AI, adding expanded AI Overviews and more planning and research capabilities. “Ask whatever’s on your mind or whatever you need to get done — from researching to planning to brainstorming — and Google will take care of the legwork” culling from “a knowledge base of billions of facts about people, places and things,” explained Google and Alphabet CEO Sundar Pichai at the Google I/O developer conference. AI Overviews will roll out to all U.S. users this week. Coming soon are customizable AI Overview options that can simplify language or add more detail. Continue reading Google Ups AI Quotient with Search-Optimized Gemini Model

Disney and Warner Bros. Discovery announced that a new triple-play streaming bundle that includes popular services Disney+, Hulu and Max will launch this summer in the U.S. with both ad-supported and ad-free plans. “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, president of direct to consumer for Disney Entertainment. While no specific pricing has been revealed, the release promises that “additional details regarding the bundle offer will be shared in the coming months.” Continue reading Disney+, Hulu, Max: Streaming Bundle Coming This Summer

Meta Platforms announced an expanded collection of generative AI features, tools and services for advertisers and businesses. The enhanced AI features include full image and text generation, text overlay capabilities, and image expansion for Reels and the Feed in Facebook and Instagram. The updated tools will be available via Meta Ads Manager through Advantage+ creative. According to Meta: “Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.” Continue reading Meta Launches Enhanced Generative AI Tools for Advertisers

Apple revealed its largest quarterly decline in iPhone sales since the July-September period in 2020 during the pandemic, placing additional pressure on the tech giant to step up its artificial intelligence efforts. Apple iPhone sales for January-March dropped 10 percent year-over-year, as its top product faced increased competition from Huawei in China, Apple’s third-largest market. Apple’s quarterly revenue decreased 4 percent from the same period last year to $90.8 billion, marking the fifth dip in the past six quarters for the company. Apple’s $23.64 billion profit for the quarter represents a 2 percent reduction from last year. Still, Apple shares rose in after-market trading. Continue reading Apple’s Revenue Is Impacted by Pressure from Chinese Rivals

Amazon reported $143.3 billion in Q1 revenue, a 13 percent increase year-over-year, excluding the impact from foreign exchange rates, with net income at just over $10.3 billion, a nearly 229 percent surge that set a first quarter record for the company. Both categories outperformed Wall Street expectations, with strong online sales and a booming cloud business thanks to the increased demands of artificial intelligence deployment by enterprise clients credited as driving the boom. Amazon President and CEO Andy Jassy called it “a good start to the year.” Continue reading Amazon Q1 Profits Surge on Strong Retail and AWS Comeback

Roku grew streaming households to 81.6 million globally in Q1, a 14 percent gain year-over-year, according to the company. Revenue was up 19 percent to $881.5 million. Streaming hours were up 23 percent to 30.8 billion, but guidance that rival ad-supported streaming platforms could hinder further growth this year dinged the strong quarterly results, sending shares down 3 percent in after hour trading last week. Claiming a position as “the No. 1 selling TV OS in the U.S. and Mexico,” Roku said the Roku Channel was No. 3 on the platform “by both reach and engagement.” Continue reading Roku Earnings Outperform Street Estimates Despite Headwinds

Alphabet reported revenue of $80.5 billion for Q1, a 15 percent increase fueled largely by online advertising from Google Search and YouTube. The figure topped analyst estimates of $78.8 billion. Profit soared, rising 57 percent to more than $23.6 billion, wildly overperforming the forecast of $18.9 billion. The strong performance resulted in Alphabet announcing its first ever shareholder dividend, at 20 cents per share, which pays out on June 17. Alphabet’s board approved a $70 billion stock repurchase program, and the news-filled earnings event drove Alphabet shares up 13 percent in after-hours trading. Continue reading Alphabet Profit Up 57 Percent, Prompting First-Ever Dividend

Netflix has added 9.33 million paid subscribers in Q1, a 16 percent year-over-year increase to 269.6 million worldwide. The growth, attributed largely to a password-sharing crackdown, has delivered the company’s strongest first-quarter customer expansion since the height of the COVID-19 pandemic. The dominant global streamer boosted Q1 revenue by nearly 15 percent year-over-year, to $9.37 billion, and drove profits to more than $2.3 billion for the quarter, a 78.7 percent gain over the same period last year (and a 148 percent leap from Q4’s $938 million). A surprise to many, Netflix announced it will cease reporting quarterly subscriber gains in Q1 2025. Continue reading Netflix Adds 9.3 Million Subscribers, $2.3 Billion in Profit in Q1