About 60 percent of Americans who have used Twitter in the past year report taking a break from the platform during that time, with 25 percent of them predicting they are unlikely to be using the service a year from now, according to a study by the Pew Research Center. The survey of adult Twitter users was conducted March 13-19, approximately five months after billionaire Elon Musk purchased the site in October. The findings come amidst media debates as to whether Twitter is “dying,” according to Pew, which notes some high-level celebrity defections since Musk took over the social site. Continue reading Twitter Usage Decline Could Indicate a Trend Moving Forward

Icelandic startup Plain Vanilla Games announced that the recently released Android version of its QuizUp trivia app drew one million downloads in the week after its launch, and is now averaging about 100,000 new registered users per day. The iOS version launched four months earlier and has attracted more than 10 million users. QuizUp pits users against friends and strangers worldwide, testing general knowledge across topics such as sports, TV, movies, music, books, science, geography and history. Continue reading QuizUp Social Trivia App Draws More Than Twelve Million Users

Executives at American Express are targeting millennials with a new sponsorship program that includes prepaid debit cards featuring images from the popular online video game “League of Legends” by Riot Games. Tomorrow, the company will announce a program through which users will receive 1,000 points when they sign up for the card and another 1,000 points when they load $20 onto the card. Additional points can be earned with purchases and when the card is linked to a direct deposit account. Continue reading AmEx Debit Cards to Feature Images from Online Video Game