Apple is launching Apple News, a news reading app with content from leading media companies that gives publishers another venue for ads. The launch comes at the same time that Apple approved ad-blocking apps such as the just-released 99 cent Blockr, a concern among publishers looking for more savvy ways to take advantage of the burgeoning number of digital platforms. Among the companies committed to publishing on Apple News is GQ (sponsored by Burberry) and recipe site Epicurious (sponsored by Campbell’s Soup and Reynolds). Continue reading Media Publishers and Their Sponsors Gravitate to Apple News

Apple plans to include its Flipboard-like newsreader app, simply named News, in the upcoming iOS 9 this fall. First announced at WWDC in June with 18 publishers on board, News now touts more than 50 publishers. Conde Nast, Hearst and Vox Media are among the initial launch partners hoping that iPhone and iPad users will consume more of their content. While some publishers have expressed concerns about ad-blocking capabilities made possible by iOS 9, launch partners are pleased with Apple’s advertising terms. Continue reading Apple to Launch News App with iOS 9, Adds More Publishers

The use of ad-blocking software is increasing to the point that some advertisers say it could be perilous to the Internet’s economic model. And it’s about to get worse for them. Whereas, now, ad-blocking software is limited to desktop computers, Apple iOS 9 will extend ad-blocking to mobile phones as well. But there could be a solution, say some experts. Advertisers are going to have to create simpler, less intrusive ads to survive. The other option — begging for customers to disable ad-blocking — hasn’t seen much success. Continue reading Advertisers Face an Increase in Ad-Blocking, Search for Fixes

Ad-blocking software has grown dramatically in usage; an estimated 200 million people worldwide now use ad-blocking software of which 45 million are in the U.S. That’s one of the findings of a report sponsored by Adobe and PageFair, two companies concerned about the implications of such software on the advertising industry. Ad-blocking is responsible for nearly $22 billion in lost revenue this year. The Dublin-based PageFair focuses on helping advertisers regain some of this lost revenue. Continue reading Ad-Blocking Results in $22B in Lost Ad Revenue, Says Report