Nokia Technologies launched a 360-degree 3D VR camera targeted at professional content creators, and, in the process, rebranded itself. The company sold its mobile phone business to Microsoft in 2013. The new VR camera, dubbed OZO, which was unveiled in Hollywood and is slated for a Fall 2015 release, features eight lenses, each of which captures 2Kx2K resolution, and eight microphones to capture and create spatial audio. Nokia also plans to enable live broadcasting to VR headsets. Continue reading Nokia Introduces 360-Degree VR Camera for Pro Filmmakers

At VidCon, YouTube chief executive Susan Wojcicki reached out to the video creator community with an array of enticements. That’s because, although YouTube may be the biggest player in user-generated content — including the properties that reach stratospheric views — the Google-owned company now has plenty of competition. Facebook, Periscope and Vine are just some of the platforms wooing video creators who have created successful properties, and YouTube unveiled efforts to keep these creators on its site. Continue reading YouTube Offers Incentives to Compete for Top Video Creators

YouTube just added 360-degree functionality to its TrueView ads, and Budweiser tried out the new feature for its “Whatever USA” campaign. The 360-degree feature enables users to watch a video from any chosen angle by dragging the mouse along directional arrows to change the view. YouTube first debuted the 360-degree videos in March; now advertisers can bring that experience to TrueView ads, with the intent of fully engaging mobile consumers. Over half of YouTube’s views are now accessed from mobile devices. Continue reading YouTube’s 360-Degree Video Now Available for TrueView Ads

Virtual reality stakeholders debating ways to move content into the mainstream are looking at crowdsourced ratings to help improve quality control. Although content is improving in this nascent genre, one bad VR experience can turn off a first-time user to subsequent tries. This, and the need to get a quantifiable number of headsets into the marketplace were identified as chief impediments to VR achieving more widespread acceptance, concluded participants at the first SoCal Virtual Reality Conference and Expo at UC Irvine. Continue reading VR Experts Look at Crowdsourced Ratings to Improve Content

French startup VideoStitch has the ability to output a live 360-degree feed, using multiple action cameras, making it ideal for virtual reality. The video-stitching solution attracted the attention, and $2.25 million, from Alven Capital. VideoStitch’s software can also be used to output 3D videos as well as a simple stitching solution for video feeds. The software supports any 360-degree camera configuration, is scalable and allows processing across multiple GPUs for real-time results. Continue reading VideoStitch Raises $2.25 Million for Live 360-Degree VR Feed

Facebook has introduced a new technology that will someday allow Facebook users to explore immersive, 360-degree videos from their News Feeds. The company unveiled the technology at its annual F8 developer conference in San Francisco this week. The content is created with a 24-camera rig, and it can be viewed in a browser or a smartphone screen without a headset. Facebook envisions users will also use an Oculus Rift headset to view the 360-degree video in the future. Continue reading No Headset Needed to Watch 360-Degree Video via Facebook