NBC has released additional details regarding its planned 3,500-plus hours of online summer Olympics coverage.
The Gold Zone video channel will automatically transfer viewers from a final in one sport to a live moment in another, with text commentary for each event.
NBC Olympics will work with Google+, Shazam, Instagram, Tumblr and GetGlue as social media partners. As previously reported, the network has announced deals with Facebook, Twitter, Adobe and YouTube.
NBCOlympics.com “will also include live streams of the Olympic content on four NBCU cable channels, rewinds of all the event coverage, news, highlights and athlete profiles,” reports Broadcasting & Cable.
“It will also feature multiple streams for certain sports, such as gymnastics or track and field that would allow the user to choose a stream dedicated to the long jump or javelin.”
Two apps developed by Adobe will provide digital coverage. The TV Everywhere app NBC Olympics Live Extra will feature live streams of all 32 sports for authenticated subscribers. Another, the NBC Olympics app, is offered to everyone, including those without a multichannel subscription.
“It has much less video content but includes groundbreaking ‘Primetime Companion’ features,” notes the article. “This will offer a variety of social media tools on Facebook and Twitter as well as trivia, polls, slideshows, videos and athlete bios that are synchronized to the live primetime coverage on NBC.”
We should expect to see an unprecedented amount of crossover between online social media and television broadcast coverage when the Olympics begin on Friday.
NBC has released additional details regarding its planned 3,500-plus hours of online summer Olympics coverage.
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